We redesigned the homepage for GFF Wedding Services, a Malay and Muslim wedding planner in Singapore, around what couples actually come to see, which is other couples. The concept opens on a bride and groom at their pelamin, puts five real weddings on the homepage instead of behind a portfolio link, and names four services before the package price, so a couple who only needs a day-of coordinator finds that option too.
Malay Wedding Planner · 1 week · October 2026
GFF's current site is a capable Webflow build, with packages, four venues and an FAQ on the homepage. The concept takes the same business in a warmer direction and builds it around photographs of the couples themselves.
Before
After
Before
After
Left of the handle: gffweddings.com as it stood on 8 October 2026. Right: our concept. Drag to compare.
Project Details
A wedding planner sells something a couple cannot try first. They are choosing who will run the nikah, the bersanding and a reception for several hundred guests, usually with both families watching, and most of the evidence they have is photographs of other people's weddings. The homepage has to show that evidence early and make the first conversation easy to start.
Couples judge a planner on weddings it has already run. The pelamin, the bridal attire and the family moments need to be visible within the first scroll, because flowers and drapery on their own could belong to any decorator in Singapore.
Malay weddings carry real ceremony, from the akad nikah to the bersanding. The design had to feel respectful enough for the parents who often pay and modern enough for the couple, who are the ones actually browsing on a phone.
Not every couple wants a full package. Partial planning and day-of coordination need to be visible as options, or a couple who only needs help on the day assumes the planner is out of reach and leaves.
Some couples are ready to book a consultation. Plenty more want to send a WhatsApp and ask one question first. Both routes have to be there on the screens that matter.
We built the concept on a warm palette taken from the wedding photography itself, and ordered the page the way a couple decides: see the weddings, see what is offered, read what other couples said, then ask about price.
Ivory and cream backgrounds, a deep chocolate brown for the services band, sage green behind the package and copper buttons that pick up the gold thread in songket and bridal embroidery. Cormorant Garamond in capitals carries the headings, with one italic word in the hero ("Awaits") so the type feels personal, and Lato keeps the body copy easy to read on a phone.
The hero is a bride and groom at their pelamin against a wall of white roses. A line above the headline reads "Singapore's Premier Malay Wedding Planner", so a visitor knows who this is for before they reach the headline, and the two buttons split the audience cleanly between booking a free consultation and viewing the work first.
A dark services band names Full Wedding Planning, Partial Planning, Day-of Coordination and Venue & Decor as four separate cards, each with a short description and a link. The package further down starts from a published price for 100 guests and lists six inclusions, from venue sourcing to cultural and religious ceremony support, with "Request a Custom Quote" for everything else.
A five-photo grid of weddings and a reviews section sit between the services and the package, so a couple has seen the work before they reach a number. The page closes on "Let's Plan Your Perfect Day" with two buttons side by side, a free consultation in copper and a WhatsApp chat in green, for anyone who would rather ask a quick question first.
Every screen of the concept, at full length. Scroll inside either frame to move through the whole design, and switch between how it resolves on a desktop and on a phone.
Tell me about your business and I will show you what this approach looks like applied to it. No obligation, just a proper conversation.
Terris
The person who will actually reply
Every design starts with understanding your business. Get a free consultation and see what we can create for you.
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