We redesigned the homepage for Multi Industrial Supplies, a Bukit Batok distributor of vacuum pumps, compressors, blowers and dust collectors that has been trading since 1987. The concept swaps a photo of spanners and a "To Shop" button for the equipment Multi actually carries, with model numbers on it, six equipment classes with real model counts, and a phone number in the first screen.
Industrial Equipment Distributor · 2 days · September 2026
Multi's current site runs on WordPress with WooCommerce and Elementor, and it leads with a shop. The concept leads with the equipment and the people who service it, and replaces the cart with an enquiry.
Before
After
Before
After
Left of the handle: multi.com.sg as it stood on 10 October 2026. Right: our concept. Drag to compare.
Project Details
An industrial distributor's website is read by an engineer with a pump that has failed, or by a project buyer comparing three suppliers months ahead. Neither wants adjectives. They want to know quickly whether the company carries the model, can service what is already installed, and really holds the distributorship.
A maintenance engineer arrives having searched a model number or a pump type. The homepage has to show product families and model counts straight away, so the answer is on screen before anyone opens a menu.
Buyers want to know the company will service a pump it did not sell them, and still be around in year eight. Servicing, overhaul and turnkey work had to sit next to the products instead of three clicks behind them.
Being authorised for twelve manufacturers decides who gets factory parts and warranty support. A row of logos does not tell a buyer which brand covers which job.
With a line down, nobody fills in a long form. Phone and email had to be visible on every screen, and an enquiry should be able to start from whatever the visitor already knows, a model number or just the symptom.
We modelled the structure on the site of UNi-CROWN, one of Multi's own suppliers, because that was the reference the client gave us, and made it plainer and more informative. The navy and orange are sampled from Multi's logo file rather than picked from a palette.
The first screen is a lineup of five units Multi distributes, each tagged with its model: MVP36, KB-5 Series, UN-300V, VILLO VJF and MIL'S Air Plant. The headline under it names all four product families and Singapore, the subline gives 1987 and the twelve manufacturers, and two buttons offer an enquiry or a call to +65 6747 8353.
Our Range splits the catalogue into six classes and puts a figure on each: 23 vacuum pump models, 8 side channel blower models, an oil-free compressor range, 11 dust and fume collection configurations, medical and industrial air plant by project, and accessories held in stock. Every card has a three-image collage and a short spec line, such as flow range and ATEX availability.
Seven services became three groups: Keep it running (contract servicing, scheduled maintenance, overhaul and repair), Build it (system design, pipework, turnkey projects) and Supply it (equipment, spares, datasheets). The section opens with one line that settles the reseller question: "We service what we sell, and equipment we did not sell you."
Each of the twelve authorised manufacturers gets a tile saying what Multi supplies from it. Eight industries are listed with the application that matters in each, such as process vacuum for semiconductor and Class 0 air for medical, and thirty-five manufacturer catalogues and spec sheets are free to download. Multi has published no testimonials, so the proof block is marked as a sample to fill before launch rather than invented.
Every screen of the concept, at full length. Scroll inside either frame to move through the whole design, and switch between how it resolves on a desktop and on a phone.
Tell me about your business and I will show you what this approach looks like applied to it. No obligation, just a proper conversation.
Terris
The person who will actually reply
Every design starts with understanding your business. Get a free consultation and see what we can create for you.
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