Hi, I'm Terris. I designed and built this site myself, start to finish.
Scape Precision
Scape Precision has run CNC machining in Kallang for nineteen years, cutting both plastic and metal.
The project at a glance
I built a site that leads with the parts themselves, then splits cleanly for the three groups who arrive: buyers wanting a quote, engineers looking for a job and investors reading the growth story.
- Client
- Scape Precision Pte Ltd
- Industry
- CNC Machining & Precision Manufacturing
- Location
- Kallang, Singapore
- Built
- 2022
- Time to build
- 3 weeks
- Live site
- scapeprecision.com
What I did
Built with
WordPress, PHP, Nginx
In numbers
- 4 Capability Areas
- 2 Material Streams
- 19 Years in CNC
- 3 Audience Tracks
Counts from the site I built, and figures the business publishes about itself.
What wasn't working, and how I fixed it
Before
Stock CNC photos can't show a buyer what a shop can cut
A procurement engineer can tell from a finished housing whether a shop holds tolerance. Most machining sites run the same stock photography, and it tells that engineer nothing.
What I did
I opened the site on Scape's own parts
The first screen is a photograph of machined housings on the machine bed, taken in Scape's own facility, with the Scape name on the machine behind them. The headline sits over the parts with a single button, Our Capabilities.
Before
Plastic, metal and reverse engineering each have their own buyers
Plastic and metal machining draw on different industries with different tolerances. Reverse engineering fixes the obsolete-part problem nobody else will touch, but shops like this rarely bill it on its own, so the people who need it never find it.
What I did
I gave each capability a page of its own
Our Expertise is four photo tiles, Plastic Machining, Metal Machining, Reverse engineering and Innovation, and each one opens its own page under Capabilities in the menu. A search for one process lands on that process.
Before
Automation and quality control are claims every shop makes
They only mean something when they're tied to what a buyer cares about, which is whether a high-volume run stays consistent and on schedule. In precision work, the quality process is a large part of what's being bought.
What I did
I gave quality control and the facility pages of their own
Quality Control sits in the top menu, and the facility and industries pages sit under Company. On the homepage, 19 Years Of CNC Manufacturing Excellence puts the quality promise beside an Innovation card that ties the automation to high-volume projects, and the footer carries the company's certification mark.
Before
One small site had to serve buyers, job seekers and investors
A procurement engineer wants capability and a way to ask for a quote. A machinist wants to know whether it's a decent place to work, and an investor wants the growth story. Most manufacturers' sites serve the first and fail the other two.
What I did
I gave each of the three a route from the menu
Request A Quote stays at the right of the menu in black, for buyers. Careers has its own place in the top row, because a machining firm competing for skilled staff needs that page to be found, and Investor Relations sits under Company with Mission & Vision.
The whole site, desktop and phone
These are captures of the real pages. Open either frame to scroll down the full page.
How the build ran, 3 weeks in all
-
Discovery 3 days
Mapped the three audiences and worked out which capabilities warranted their own pages rather than a shared one.
-
Design 1 week
Developed the monochrome, photography-led direction, the capability layouts and the quote-request path.
-
Build 1 week
Built the site on WordPress with the capability pages, company and quality control sections, careers and investor relations.
-
Launch 2 days
Testing across devices, form checks and deployment.
Next project
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Tell me about your business and I'll show you what I'd build
Message me what you do and what the site needs to do. I'll reply with a fixed price and how long it takes.
