Best Handyman 24/7 is the home services arm of KDL Solutions, a BCA-registered electrical and building contractor working Singapore commercial projects since 2007. We built them a 77-page site with 61 individual service pages, and made the published rate card the centre of it, because the single most common complaint about handyman companies in Singapore is that nobody will tell you what anything costs until someone is standing in your kitchen.
Best Handyman 24/7 · 4 weeks · September 2026
Project Details
This is not a man with a van. KDL Solutions has been a registered contractor since 2007, holds BCA workhead ME05 Grade L1, is bizSAFE Level 2 certified and employs 66+ direct staff rather than brokering jobs out to freelancers. None of that was visible to a homeowner who just wanted a power point moved, and in the consumer handyman market it is exactly what separates a real firm from a phone number.
The credentials that win commercial electrical work, BCA registration, workhead grades, bizSAFE, an in-house payroll, mean nothing to somebody with a leaking tap unless you translate them. The site had to carry both audiences without making the homeowner feel they had wandered into a tender document.
Search any handyman service in Singapore and almost every result asks you to call for a quote. That is the industry norm and it is also the industry’s biggest source of distrust, because the homeowner assumes the number will be adjusted to whatever they look like they can pay.
Electrical, plumbing, aircon, painting, carpentry, bathroom work and mounting. Someone searching "aircon chemical wash" and someone searching "toilet bowl installation" need to land somewhere specific, not on a homepage that lists everything the company can do.
A burst pipe at two in the morning is not price-shopped, it is answered. Emergency work needed its own visible route rather than being one line in a service list, because at that hour the customer is scanning for whoever picks up.
We built the site around transparency as the actual product. Everything else, the structure, the credentials, the emergency path, supports the claim that you can find out what this costs before you speak to anyone.
Prices sits in the top-level nav next to Services, with a rate card on the homepage and a full price list behind it: handyman visit from $50, power point from $65, ceiling fan from $80, blocked drain from $100, basin tap from $120, toilet bowl from $190, aircon servicing from $29 per unit. It is caveated honestly with "subject to site inspection and scope of work" rather than pretending every job is fixed-price.
Every job gets its own page, from distribution board upgrades and rewiring through to silicone resealing, roller shutters and vinyl flooring. It goes down to brand level for water heaters, with separate pages for Ariston, Joven, Rheem, Rubine, Mistral and 707, because that is how people search when the unit on their wall has a name on it.
The conversion path is four steps stated plainly on the homepage: message us, get a quotation from the photo, pick a time, we do the work. Free site visit, free quotation, no obligation, and a firm price before anything starts. WhatsApp, call and email all sit together rather than behind a form.
A dedicated accreditation band naming KDL Solutions, UEN 200711681W, bizSAFE Level 2, BCA workhead ME05 Grade L1, Singapore Electrical Trades Association membership, insurance, and the fact that 66+ technicians are direct employees rather than a referral network. Marked up as HomeAndConstructionBusiness so the same facts reach search engines.
A 24/7 emergency page for burst pipes, power trips and choked drains, and a separate maintenance contracts page for offices, shops, restaurants and MCSTs on monthly, quarterly or yearly terms. Two different buyers, two different pages, neither competing with the consumer repair flow.
These are the real pages, captured from the live site rather than mocked up. Scroll inside either frame to move through the whole thing, and switch between how it looks on a desktop and on a phone.
4 phases from kickoff to launch.
Worked through which jobs could carry a published starting price and which honestly could not, then mapped the seven trades into the service page structure.
Developed the dark navy and amber system in Archivo, the rate card treatment, the accreditation band and the WhatsApp-first enquiry card.
Built the 77 pages on Astro, implemented HomeAndConstructionBusiness and FAQPage schema, and set up internal linking between the trade hubs and their service pages.
Wired GA4 and Google Ads conversion tracking, tested every WhatsApp and call route on mobile, and deployed to Vercel.
Tell me what your site is doing now and what you want it to do. I will tell you honestly whether it needs a rebuild, a restructure, or nothing at all.
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