Hi, I'm Terris. I'm a web designer in Singapore, full-time since 2018, and I design and build every site on these pages myself.
Get home services and trades website design in Singapore built to bring in jobs directly
Trade businesses in Singapore are not competing with each other online. They are competing with lead aggregators, the directories that rank for every trade in every estate, take the homeowner’s details and sell them back to the contractors who could have taken the call directly.
- case studies
- 4
- services delivered
- 6
- most recent project
- September 2026
Handyman AZ SG, Best Handyman SG, UCOATE +1 ↓ My home services work
You do not beat those by having a nicer homepage. You beat them by having a page for the specific thing somebody searched, in the specific place they searched it, because that is the one thing a national directory cannot do as well as a local operator who actually works there.
-
Handyman AZ SG
A 66-page local SEO site for a repair company, with a page for each service and each area.
Read the case study → -
Best Handyman SG
A 77-page handyman site with the published rate card in the main menu.
Read the case study → -
UCOATE
A 60-page rebuild with 42 guides and a separate route for trade and OEM buyers.
Read the case study → -
UC Fresh Air
133 pages, with 14 guides that start from the symptoms people search for.
Read the case study →
Browse the portfolio by industry
What a home services website has to do
-
Match how people actually search
Nobody with a burst pipe searches "handyman". They search "plumber Bedok", "aircon servicing Yishun", "digital lock installation HDB". A single homepage listing twenty services and the word "islandwide" cannot rank for any of those, no matter how good the company is.
-
Make credentials visible above the fold
BCA registration, insurance, WSH-certified technicians and a workmanship guarantee are what separate a real firm from a number on a lift-lobby sticker. On a phone listing none of it shows, and the homeowner is being asked to trust a mobile number.
-
Convert in chat, not in a form
A leaking ceiling at nine at night is a photograph sent on WhatsApp, not a five-field enquiry form with a dropdown. Any path that makes someone type out the problem loses the job to whoever picked up first.
-
Tell Google exactly where you work
Saying "islandwide" tells a search engine nothing. Naming twenty-five estates in your schema and giving each one a page tells it precisely where you should show up.
How I build home services sites
-
Cross every service with every area
Handyman AZ runs 23 service pages and 29 area pages plus five regional hubs and four property-type pages, 66 in total. Each one aimed at a search somebody is actually typing rather than a category the business happens to use internally.
-
Put WhatsApp and call side by side, everywhere
In the header, in the hero, at the end of every section, and in a sticky bar on mobile. The copy asks for a photo rather than a description, because a picture of the leak quotes faster than a paragraph about it.
-
Mark up the business properly
HomeAndConstructionBusiness schema with aggregate rating, opening hours and an areaServed list naming all five regions and twenty-five estates. It is the difference between claiming islandwide coverage and proving it.
-
Track the calls as conversions from day one
Three Google Ads conversion actions on call, WhatsApp and lead form, plus GA4 events and session recording. Trade businesses spend real money on ads and usually cannot tell you which page produced the job.
Where the figures on this page come from
-
Real projects, live links
Every case study links to the site itself, so you can check the work instead of taking my word for it.
-
Figures from the build or the business
Page counts and structure can be counted on the site. Anything else is a figure the business publishes about itself. I don't print traffic or enquiry numbers a client hasn't confirmed.
-
No invented reviews
A quote appears only where a client left one on Google, which is why most case studies have none.
-
Prices from my published packages
Any price in the answers below comes from the same list as my pricing page, not a number written for this page.
What trade and home services owners ask me
How much does a home services website cost in Singapore?
It scales with how many services and areas you want to cover. A single-trade business covering the whole island fits the One Week Website at SGD 3,500. A full service-by-area structure like Handyman AZ, at 66 pages with local schema and ads tracking, is a bespoke build from SGD 7,500 and took four weeks.
Do I really need a page for every estate?
You need one for every area you genuinely serve and want to be found in. Thin pages that just swap the estate name in and out are a liability, not an asset. Each page has to say something true about working in that area, which is why I cap the list at the places you actually go.
Will this get me above the lead aggregators?
On broad head terms like "handyman singapore", the directories are entrenched and I will not promise you that fight. On the specific service-plus-area searches where the job actually starts, an operator with a real page, real credentials and real local schema competes very well. That is where the structure is aimed.
Can you set up the Google Ads tracking too?
Yes. Handyman AZ has conversion tracking on calls, WhatsApp taps and form submissions, so you can see which service and which area produced each job rather than guessing at your ad spend.
Choosing a web designer for a trade business
Most trade websites in Singapore are one page pretending to be twenty. Every service is listed, every estate is covered, and none of it exists as anything a search engine can rank or a customer can land on. Meanwhile the directories, who have exactly that structure, take the enquiry and sell it back.
Fixing it is unglamorous and it works. Give each service a page that says something real about that service. Give each area a page that says something real about working there. Put your licence numbers and your insurance where a nervous homeowner will see them, and make the next step a WhatsApp message rather than a form. That is most of the job.
If you are paying for leads that were looking for you in the first place, that is the problem worth fixing first. Have a look at the Handyman AZ case study and get in touch.
Work in related industries
-
Interior design website design in Singapore
Website design for Singapore interior design firms and home brands. Filterable project portfolios, BTO landing pages, renovation cost guides. See the work.
See the work → -
Corporate & engineering website design in Singapore
Website design for Singapore corporate service, engineering and industrial companies. Credibility for procurement-led buyers, capability pages and certification proof.
See the work →
Tell me your trade and your areas and I'll show you the pages I'd build
Message me what the business does and what the site needs to do. I'll reply with the closest work I've done and a fixed price.
