Hi, I'm Terris. I'm a web designer in Singapore, full-time since 2018, and I design and build every site on these pages myself.
See brand identity work before you commission any
Most branding portfolios show a logo on a tote bag, which tells you nothing about whether the system will still hold three years later. So the three directions below are published whole, with the logo family, colour proportions, type rules, photography direction, applications and every page of each guideline document.
Three different businesses wearing the same three colours
A beauty and wellness business in Singapore described what it wanted: facials, body treatments and full-body hair removal under one roof, in beige, gold and black, with beauty and technology given equal weight. Rather than send old work, I built three complete directions against it over a weekend.
They aren't three versions of one idea. Oréa sells craft and keeps the machines out of sight. Meridian sells measurement and puts the equipment in the window. Lumé sells the hour itself, which is what a membership actually is. Customers price each one differently as a result, and each page says where its direction costs you something.
The names belong to the directions, not to a company. Nobody commissioned these, nothing here is a client's brand, and none of it is presented as a job that shipped.
Three directions, one brief
Each direction's page is set in its own palette and typefaces, because a page about a brand should be made of that brand.
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Concept Oréa
A warm, hand-made identity for a beauty and wellness house, built on bone, oat and brass. The machines stay behind the curtain.
Type: Cormorant Garamond and Jost Guidelines PDF: 14 pages, 5.6 MB See the direction → -
Concept Meridian
Black, gold and hairline rules for a beauty business that wants to be paid for its equipment. The technology is the luxury, and the brand says so.
Type: Archivo and Newsreader Guidelines PDF: 14 pages, 3.1 MB See the direction → -
Concept Lumé
Limewash, daylight and a membership model. An identity that sells the hour rather than the result, for a business whose revenue is renewals.
Type: Marcellus and Mulish Guidelines PDF: 14 pages, 3.4 MB See the direction →
Everything a business needs to run the brand itself
A brand holds when its rules are written down, and drifts when they aren't. Every direction ships with all of this.
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The mark, in every lockup
Primary, reversed, wordmark, stacked and monogram, all outlined so nobody can re-type them in a font that isn't installed. PNGs at three sizes and a favicon on top.
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Colour with proportions
Five swatches, and the share of a layout each one is allowed to take. Hex, RGB and CMYK, plus an .ase file for Adobe and the palette as JSON, CSS and SCSS.
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Two typefaces and a scale
A heading face and a body face, both open licence, with a full type scale as CSS. There's nothing to buy, nothing to renew, and it can be self-hosted.
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Photography direction
What the light does, what stays in frame and what never appears, written as a brief a real photographer can shoot from, with reference frames art directed to the palette.
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A 14-page guideline document
Clear space, minimum sizes, misuse rules, contrast grades, hierarchy, and the identity applied to stationery, signage, packaging and a homepage.
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The homepage it implies
Every direction is applied to a first screen, so the brand and the website are decided together instead of arriving a month apart and disagreeing.
Questions people ask before commissioning branding
How much does brand identity design cost in Singapore?
Brand identity design in Singapore costs more the more of the system you need. A logo and a small set of files is one job; a full identity with a colour system, two typefaces, art direction and a guideline document another business can follow is a bigger one. My branding page lists what each package includes and costs, and if you tell me what you're opening or rebranding I'll give you a fixed quote rather than a number that changes later.
Do I get the source files?
Yes. Every direction ships as an asset pack: outlined SVG logos in every lockup, transparent PNGs at three sizes, a favicon, an .ase swatch file for Adobe, the palette as JSON, CSS and SCSS, a type scale, and the art-direction frames. The fonts are open licence, so there's nothing to buy and nothing to renew.
Why three directions instead of one?
Because a brand is a business decision before it's a picture. Three real directions make the choice concrete: this one prices on craft, this one prices on measurement, this one prices on membership. One option asks the client to approve a look. Three ask them to pick a business, which is the question that actually matters.
Can you do the website too?
Yes, and that's usually the point. Branding runs either on its own or as the first stage of a website build, and the last page of every guideline document is the identity applied to a homepage, so the two never arrive disagreeing with each other.
Is the photography real?
No, and the pages say so. The imagery is generated and art directed to each palette. It holds a site together until the business has shot its own space, and it doubles as a brief for whoever shoots it. That's how imagery works on every project I do, and it's included rather than quoted as an extra.
The website work is on the main portfolio
The rest of the portfolio is client web design and SEO work, grouped by industry.
Tell me what the business does and I'll come back with directions like these
Then I build the website on whichever one you pick, so the brand and the site never disagree.
