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Hi, I'm Terris. I'm a web designer in Singapore, full-time since 2018, and I design and build every site on these pages myself.

Get salon and beauty website design in Singapore built to fill your appointment book

Beauty and fashion businesses live and die on how they look, which sounds like it makes the web design brief easy. It does the opposite. When the whole category is visually polished, looking good is the entry fee rather than the advantage.

case studies
2
services delivered
3
most recent project
February 2025
Perfect Style Salon website redesign showcase G & K Couture website featuring elegant cream and gold design with hand embroidery hero video and bespoke Qi Pao showcase Perfect Style Salon, G & K Couture ↓

What a salon or beauty website has to do

  • Take the booking on the spot

    Beauty appointments are booked on impulse, frequently at night and almost always on a phone. If booking means calling during business hours, you lose the customer who decided at eleven o’clock that they wanted their hair done on Saturday.

  • Publish the service menu with prices

    Nothing costs a salon more enquiries than a price list you have to WhatsApp for. People are comparing three salons and will simply drop the one that made it difficult.

  • Show real work, not stock photography

    The category is saturated with the same licensed images. A gallery of actual clients, actual cuts and actual garments is the only thing on the page a competitor cannot buy.

  • Be findable for the treatment, not just the brand

    People search "balayage singapore" and "bridal gown rental singapore" long before they search a salon by name. Schema markup and a page per service are what put you in that conversation.

How I build salon and beauty sites

  1. Booking integrated, not bolted on

    Perfect Style Salon got online booking wired into the design rather than parked behind a button in the footer, which is the single change that moved enquiries most.

  2. Comprehensive schema from the start

    Service, LocalBusiness and rating markup so the salon shows up properly in local results rather than as a bare blue link.

  3. Design that matches the price point

    For G & K Couture that meant an editorial, unhurried layout with the garments given room, because a couture brand whose website feels like a template is contradicting its own pricing.

  4. Mobile first, genuinely

    Almost all of this traffic is on a phone. The booking flow, the price list and the gallery get designed at 390 pixels wide first and expanded from there, rather than shrunk down afterwards.

Where the figures on this page come from

  • Real projects, live links

    Every case study links to the site itself, so you can check the work instead of taking my word for it.

  • Figures from the build or the business

    Page counts and structure can be counted on the site. Anything else is a figure the business publishes about itself. I don't print traffic or enquiry numbers a client hasn't confirmed.

  • No invented reviews

    A quote appears only where a client left one on Google, which is why most case studies have none.

  • Prices from my published packages

    Any price in the answers below comes from the same list as my pricing page, not a number written for this page.

What salon and beauty owners ask me

How much does a salon website cost in Singapore?

A salon or single-location beauty business usually fits the One Week Website at SGD 3,500, which covers the design, the service menu, booking integration and the schema markup. Multi-branch businesses or brands needing a full lookbook and e-commerce are bespoke builds from SGD 7,500.

Can you connect the booking system we already use?

Yes, and usually that is the right call. Most Singapore salons already run a system their staff know. I design the site around it so the booking feels native rather than like a redirect to a different brand.

Should I put my prices on the website?

For salons and treatments, almost always yes. Hiding prices filters out more good customers than bad ones. For couture and bespoke work, a starting range plus a consultation route works better, because the price genuinely depends on the piece.

Do you take the photographs?

I do not shoot on location, but every package includes custom imagery generated and art-directed to your brand, which covers you until you have your own photography. For a salon or a fashion brand I would push you towards real photographs of real work as soon as you can manage it, because in this sector that is the differentiator.

Choosing a web designer for a salon or beauty brand

The beauty market in Singapore is crowded and visually excellent, so a good-looking website is table stakes. What is genuinely rare is a site that is quick to book on, honest about pricing, and full of the salon’s own work rather than stock images of somebody else’s.

That is usually where the growth is hiding. Perfect Style Salon did not need to be more beautiful, it needed the booking to be one tap and the service menu to answer the price question before a customer had to ask. Enquiries went up 180 per cent on the back of that rather than on the back of the aesthetics.

If your salon looks good online but the phone is not ringing the way it should, the gap is almost always in the path from looking to booking. Have a look at the two case studies above and get in touch.

Tell me about your salon or studio and I'll show you how the site should book it

Message me what the business does and what the site needs to do. I'll reply with the closest work I've done and a fixed price.

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