Lotus Leaf Brand has been making medicated oils and ointments in Singapore since 1983, when the founder, a delivery man who cycled goods around the island and ached every night, decided to formulate something better than what he could buy. It is now run with his second generation. We built the site around that story and around the products themselves, because in a category where the packaging is the brand recognition, hiding the boxes would have been the worst thing we could do.
Lotus Leaf Brand (Hwa Trading (S) Pte Ltd) · 3 weeks · 2026
Project Details
Heritage Asian medicine brands have a particular problem online. The product is genuinely trusted, often for decades and often across several countries, but the trust lives in the physical packaging on a shelf in a provision shop. Take that away and put it on a website, and a brand people have used their whole lives can suddenly look like something invented last year.
Customers recognise Lotus Leaf by the boxes: the lion, the red flower oil, the green medicated oil, the Chinese characters. Any design that abstracted the products into tidy modern icons would have thrown away four decades of accumulated recognition.
An elderly customer treating joint stiffness, an office worker with neck tension, an athlete after a hard session, a parent with a toddler, and a traveller packing a first-aid kit. Same bottle, five different reasons, and a generic product page speaks to none of them.
Mr Lim learning Chinese medicine from his late father, going to night classes and formulating his own ointment because the ones he could buy did not work on the aches from his own delivery round, is the most persuasive thing about the brand. It existed nowhere a customer could find it.
Topical relief products sit close to a regulated line. The copy needed to be confident about what these products are for, aches, bruises, tension, insect bites, without drifting into medical claims the brand cannot make.
We led with the shelf, told the founder’s story properly, and split the audience by the reason someone reaches for the bottle rather than by product name.
The entire product line photographed and laid out across the top of the page as a single row of boxes, in the original Chinese and English packaging. A returning customer recognises theirs immediately, and a new one instantly understands this is a real range rather than a single product with a website.
For the family, the office worker, the athlete, the traveller, and the unexpected. Each names the specific situation, right down to the 60ml sizes fitting a suitcase or a first-aid kit, so a visitor finds themselves in one line rather than reading a spec list.
A full Our Story section covering the late-70s delivery rounds, the knowledge passed down from his father, the night schools, the 1983 founding and the second generation now involved. It is the credential no competitor can copy, and it earns the "trusted by generations" line rather than just asserting it.
Deep green and warm neutrals on a near-white ground, with an elegant serif for the headings. The packaging is already vivid, so the site stays quiet and lets it carry the colour instead of competing with it.
These are the real pages, captured from the live site rather than mocked up. Scroll inside either frame to move through the whole thing, and switch between how it looks on a desktop and on a phone.
4 phases from kickoff to launch.
Interviewed the family for the founding story and worked out the five use cases that structure the page.
Developed the restrained green and neutral system, the product line-up treatment and the story layout.
Built the site on WordPress with the product range, the why us and story sections and the contact route.
Product photography placement, responsive testing and deployment.
Tell me what your site is doing now and what you want it to do. I will tell you honestly whether it needs a rebuild, a restructure, or nothing at all.
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