Hi, I'm Terris. I'm a web designer in Singapore, full-time since 2018, and I run your Google Ads myself.
Get Google Ads for aesthetic clinics in Singapore that bring consultation bookings
Aesthetic patients research carefully, and the advertising rules are strict. I run aesthetic clinic campaigns per treatment, written within MOH’s advertising regulations and Google’s healthcare policy, aimed at patients who want a consultation rather than the cheapest deal.
The searches an aesthetic clinic should pay for
Pay for the treatment and consultation searches. Block at-home devices, job and course searches from day one.
Worth paying for
- “pico laser Singapore”
- “acne scar treatment”
- “pigmentation removal”
- “HIFU clinic Orchard”
- “aesthetic doctor consultation”
Blocked from day one
- “at-home laser device”
- “aesthetic nurse job”
- “beauty course”
- “DIY acne scar”
Examples, not a keyword list. I build the real one from what your customers type, before any money is spent.
How I set up Google Ads for an aesthetic clinic
Aesthetic treatments are considered decisions with strict rules around them, so the campaign leads with trust and stays within the rules on every word.
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A campaign per treatment
Budget follows the treatments you want to grow.
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Rules first
Every ad and page written within MOH’s regulations and Google’s healthcare policy, and approved by you.
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Trust over discounts
Ads about your doctors and approach rather than the lowest price, for patients who come back.
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Pages built for a consultation
Each ad opens a page about that treatment with a clear way to book a consultation.
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Cost per consultation
Enquiries and bookings tracked, so you see what each consultation costs by treatment.
I'll WhatsApp you an update on the results whenever you ask: how many enquiries came in, what each one cost and what I'm changing next.
The healthcare advertising rules I write within
Aesthetic advertising sits under MOH’s rules for licensed providers, with Google’s healthcare policy on top.
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MOH sets advertising rules for licensed healthcare providers under the Healthcare Services Act. I write every ad and page within them, and you check each claim before it runs.
Source: MOH: FAQs on the healthcare advertising regulations (12 October 2023, PDF) -
Businesses without a healthcare licence can’t make claims about treating medical conditions in their advertising.
Source: MOH: non-licensed healthcare entities not permitted to make advertising claims -
Google’s healthcare and medicines policy can restrict some treatment terms in ads and on the pages they open.
Source: Google Ads policy: healthcare and medicines
What clients wrote on Google about working with me
These come straight from my Google profile.
How Google Ads for aesthetic clinics gets started
It all runs on WhatsApp, from your first message to the updates once your ads are live.
Message me on WhatsApp-
You message me
Tell me what you sell, where your customers are and roughly what a new customer is worth to you. Send your website if you have one.
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I look before I quote
I check what people search for in your trade and look at the page your ads would land on. Then I reply with a starting ad budget and what I'd set up first.
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I build the page and the tracking
I build or rework the page your ads land on and set up tracking on every call, form and WhatsApp click, so the first paid click is already counted.
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The ads go live
Google reviews new ads before they run, which usually takes about a day. The first few weeks show which searches turn into enquiries.
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I keep optimising
I keep cutting the searches that waste money, testing new ads and improving the page. I'll WhatsApp you an update on the results whenever you ask.
What Google Ads for aesthetic clinics costs each month
Management is SGD 2,545 a month, flat, for ad budgets up to SGD 10,000, and it includes the website your ads land on. Your ad budget is separate and goes straight to Google. Above SGD 10,000 a month in ad spend, the fee follows the budget, and my Google Ads page shows exactly how.
Website and Google Ads
FlatSGD 2,545 /moYour site kept up and the ads pointing at it, run together. The ad budget goes straight to Google.
Website partner retainer
FlatSGD 3,045 /moYour Google Ads, SEO and new landing pages run together to grow a site I built, with hosting and upkeep included.
SEO and AI search
FromSGD 2,520 /moFixes, new pages written as answers, and a monthly check across ChatGPT, Gemini, Perplexity and Google's AI Overviews.
Questions aesthetic clinics ask me
How much do Google Ads cost for aesthetic clinics in Singapore?
Google Ads for aesthetic clinics in Singapore costs two things with me: a management fee of SGD 2,545 a month, flat for ad budgets up to SGD 10,000, which includes the website your ads land on, and your ad budget, which goes straight to Google. What a click costs depends on the searches and how many aesthetic clinics bid on them, so I look at your searches before I suggest a starting budget.
Are Google Ads allowed for aesthetic clinics in Singapore?
Yes, for licensed clinics, within MOH’s advertising regulations and Google’s healthcare and medicines policy. Businesses without a healthcare licence can’t claim to treat medical conditions. I write within all of it, and you approve every ad.
How do you attract quality patients instead of discount seekers?
By leading with your doctors, your approach and the consultation instead of price, and by blocking deal and coupon searches.
Which treatments work best with Google Ads?
The ones people search for by name and book a consultation for, like laser, acne scar and pigmentation treatments. I start with the treatments you most want to grow.
Do I need remarketing for aesthetic treatments?
It usually helps. Patients compare clinics before booking, and remarketing keeps you in front of them while they decide, within the same rules as the ads.
How will I know which campaigns produce consultations?
Calls, forms and WhatsApp clicks are each tracked back to the search that brought them, and I’ll WhatsApp you the numbers whenever you ask: how many enquiries came in, what each one cost and what I’m changing next.
How soon will aesthetic clinic Google Ads produce enquiries?
Google reviews new ads before they run, which usually takes about a day. Enquiries can start in the first week, and the first few weeks show which searches are worth the money.
More on Google Ads
Google Ads for other trades
Guides and a calculator
Message me about your Google Ads
Tell me what you sell and send your website if you have one. It goes to my phone and I answer it myself. If you'd rather write it down, there's a quote form.
