Hi, I'm Terris. I'm a web designer in Singapore, full-time since 2018, and I run your Google Ads myself.
Get Google Ads for law firms in Singapore that bring consultation enquiries
People search for a lawyer at a stressful, decisive moment, and every click on a legal search has to count. I run law firm campaigns by practice area, send each one to a page about that matter and keep every ad within the profession’s publicity rules.
The searches a law firm should pay for
Pay for the searches that name a matter and ask for help with it. Block students, definitions and free-template searches from day one.
Worth paying for
- “divorce lawyer Singapore”
- “wrongful dismissal lawyer”
- “will writing lawyer”
- “criminal lawyer bail”
- “conveyancing lawyer”
Blocked from day one
- “law school Singapore”
- “legal definition of”
- “free will template”
- “lawyer salary”
Examples, not a keyword list. I build the real one from what your customers type, before any money is spent.
How I set up Google Ads for a law firm
Legal enquiries are high-stakes, so the campaign is narrow on purpose: the matters you want, a page for each one, and a calm way to ask for a consultation.
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A campaign per practice area
Divorce, employment, criminal, conveyancing: each gets its own budget, so spend follows the work you want more of.
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A page for each matter
Each ad opens a page that explains that matter and how to start, built as part of the fee.
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Enquiries you can act on
A form that asks the matter type, so your intake knows what each enquiry is before calling back.
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Ads within the rules
Copy that makes no claim of expertise you can’t justify, and nothing misleading.
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Cost per enquiry by practice area
Every call, form and WhatsApp click tracked, so you see what each enquiry costs in each area.
I'll WhatsApp you an update on the results whenever you ask: how many enquiries came in, what each one cost and what I'm changing next.
The publicity rules I write within
Search ads are publicity, so the professional conduct rules on publicity apply to every ad and the page it opens.
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Publicity by law practices falls under Part 5 of the Legal Profession (Professional Conduct) Rules 2015. Any claim to expertise or specialisation has to be justifiable, and nothing can be misleading. I write within that, and you approve every claim before it goes out.
Source: Law Society: practice direction on advertisement and media publicity (PDF)
Sites I've built for businesses like yours
Each card opens the full case study: what the business needed, what I built and how long it took.
What clients wrote on Google about working with me
These come straight from my Google profile.
How Google Ads for law firms gets started
It all runs on WhatsApp, from your first message to the updates once your ads are live.
Message me on WhatsApp-
You message me
Tell me what you sell, where your customers are and roughly what a new customer is worth to you. Send your website if you have one.
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I look before I quote
I check what people search for in your trade and look at the page your ads would land on. Then I reply with a starting ad budget and what I'd set up first.
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I build the page and the tracking
I build or rework the page your ads land on and set up tracking on every call, form and WhatsApp click, so the first paid click is already counted.
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The ads go live
Google reviews new ads before they run, which usually takes about a day. The first few weeks show which searches turn into enquiries.
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I keep optimising
I keep cutting the searches that waste money, testing new ads and improving the page. I'll WhatsApp you an update on the results whenever you ask.
What Google Ads for law firms costs each month
Management is SGD 2,545 a month, flat, for ad budgets up to SGD 10,000, and it includes the website your ads land on. Your ad budget is separate and goes straight to Google. Above SGD 10,000 a month in ad spend, the fee follows the budget, and my Google Ads page shows exactly how.
Website and Google Ads
FlatSGD 2,545 /moYour site kept up and the ads pointing at it, run together. The ad budget goes straight to Google.
Website partner retainer
FlatSGD 3,045 /moYour Google Ads, SEO and new landing pages run together to grow a site I built, with hosting and upkeep included.
SEO and AI search
FromSGD 2,520 /moFixes, new pages written as answers, and a monthly check across ChatGPT, Gemini, Perplexity and Google's AI Overviews.
Questions law firms ask me
How much do Google Ads cost for law firms in Singapore?
Google Ads for law firms in Singapore costs two things with me: a management fee of SGD 2,545 a month, flat for ad budgets up to SGD 10,000, which includes the website your ads land on, and your ad budget, which goes straight to Google. What a click costs depends on the searches and how many law firms bid on them, so I look at your searches before I suggest a starting budget.
Which practice areas work best with Google Ads?
Matters people search for when they need help now: family, employment, criminal, wills and conveyancing. I start with the areas you want more of and the ones your pages can support.
How do you keep me from paying for students and researchers?
I block study, definition and template searches before launch, then read the search terms each week and block new ones as they appear.
Are Google Ads allowed for law firms in Singapore?
Yes, within Part 5 of the Legal Profession (Professional Conduct) Rules 2015, which governs publicity by law practices. I write the ads and pages within those rules, and you approve them before they run.
How do I know which campaigns bring real client enquiries?
Calls, forms and WhatsApp clicks are each tracked back to the search that brought them, and I’ll WhatsApp you the numbers whenever you ask: how many enquiries came in, what each one cost and what I’m changing next.
Should my ads point to my homepage or a specific page?
A specific page. Someone searching “wrongful dismissal lawyer” should land on a page about wrongful dismissal, with a clear way to ask for a consultation.
How quickly can a law firm see enquiries from Google Ads?
Google reviews new ads before they run, which usually takes about a day. Enquiries can start in the first week, and the first few weeks show which searches are worth the money.
More on Google Ads
Google Ads for other trades
Guides and a calculator
Message me about your Google Ads
Tell me what you sell and send your website if you have one. It goes to my phone and I answer it myself. If you'd rather write it down, there's a quote form.
