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Google Ads for Law Firms

Reach Clients at Their Moment of Need

Google Ads Management for Law Firms in Singapore

People search for a lawyer at a stressful, decisive moment, a divorce, a dispute, a deal, a charge. They want help now and they choose quickly. Legal keywords are among the most expensive in Singapore, so precision matters. We manage law firm campaigns that target the practice areas you want, screen out students and DIY searchers, and turn high-intent searches into qualified consultation enquiries, while keeping a close eye on cost per case.

4–6x
Average return on ad spend
40+
Google Ads accounts managed
Since 2018
Full-time, 8+ years experience
5.0
Rating on Google reviews
150+
Projects across 20+ industries

Google Ads certified · You keep full ownership of your ad account · No lock-in contracts

Singapore lawyer consulting a client in a modern office, with a laptop showing legal services search results
Challenges

Why Law Firms Ad Budgets Get Wasted

The most common reasons law firms & legal campaigns leak money in Singapore — and what we fix first.

Some of the Highest CPCs Around

Legal keywords can cost SGD 15 to 40 per click. Without tight targeting and strong landing pages, a single weak campaign can burn through budget fast.

Paying for Students and Researchers

Generic campaigns attract law students, people researching definitions, and DIY searchers, none of whom become clients.

Wrong Practice Areas

Broad campaigns mix profitable matters with low-value or out-of-scope enquiries, wasting both budget and your team’s time.

Compliance and Tone Missteps

Legal advertising needs careful, compliant messaging. Generic ad copy can misrepresent services or strike the wrong tone for sensitive matters.

Why Terris

One Partner for Your Website and Your Ads

Most agencies run your ads and leave the website to someone else — so when leads do not come in, everyone points at the other party. We do both. Your campaigns and the page they land on are built and managed by the same person, so nothing falls through the gap.

No account managers passing you around. No junior running your budget. You talk directly to the certified specialist managing your account, on a flat monthly fee with no lock-in.

One person, start to finish

The specialist who plans your campaigns is the one who runs them.

Revenue, not clicks

We optimise for leads and sales you can bank — not traffic numbers.

Full account ownership

The ad account is yours. Walk away any time and keep everything.

Reports in plain English

Monthly numbers a business owner can actually read and act on.

What You Get

Two Jobs, Done as One

Half your package is a website we build and manage. The other half is Google Ads we run and optimise. One team, one flat fee — and nothing lost between a web agency and an ads agency.

Half 1 · 50%

Your website

We design, build, and manage the website your ads point to. Most campaigns fail at the page, not the ad — so this is half the job, not an add-on.

Custom site & landing pages

  • Designed and built for your business
  • Fast, mobile-first pages
  • Copy matched to what people search
  • Clear call, form & WhatsApp paths

Built to convert, always improving

  • Conversion-focused layout
  • Ongoing A/B testing
  • Speed & usability fixes
  • More enquiries from the same traffic

Hosted, maintained & yours

  • Hosting & maintenance handled
  • Security & backups
  • Content updates done for you
  • You own the site & domain
Half 2 · 50%

Your Google Ads

We set up, optimise, and report on your campaigns every month — built to bring in real leads and sales, not just clicks and traffic.

Audit & intent-led campaigns

  • Wasted-spend audit first
  • Keyword research by buyer intent
  • Negative keyword library
  • Smart bidding tuned to conversions

Ad copy & extensions that get clicked

  • Headline & description testing
  • Call & WhatsApp extensions
  • Sitelinks & callouts
  • Location & structured snippets

Tracking, reports & Performance Max

  • GA4 & Google Tag Manager
  • Form, call & WhatsApp tracking
  • Monthly report in plain English
  • Performance Max, done right

Your website and your ads, built and managed by the same person — an equal 50 / 50 split, not an add-on.

The First 90 Days

What to Expect, Week by Week

No black box. Here is exactly how we go from launch to a profitable, scaling account.

Week 1–2 · Days 1–14 01

Fix & launch

  • Audit the account and stop wasted spend
  • Fix or set up conversion tracking
  • Build the landing page and new campaigns
  • Go live and watch the first results closely
Week 3–6 · Days 15–45 02

Optimise

  • Refine search terms and negatives
  • Train smart bidding on real conversions
  • Test new ad variations
  • Improve the page to lift conversion rate
Week 7–13 · Days 45–90 03

Scale

  • Layer in Performance Max where it fits
  • Expand into new keywords and intents
  • Push down cost per lead
  • Scale the spend that is clearly profitable
Terris — Google Ads specialist and founder of Terris in Singapore
A One-Man Ad Agency

You Work With Me — Not a Team

I'm Terris. Hire me and you skip the sales rep, the account manager, and the junior who actually runs your budget. You get the certified specialist who plans your campaigns, builds your landing page, and watches your numbers every week — the same person, every time.

I've done this full-time since 2018: 8+ years, 150+ businesses across 20+ industries, and 40+ Google Ads accounts managed. No layers, no handoffs, and you're never "a small account" to a big agency. Just one person who treats your budget like it's his own.

Google Ads certified 8+ years, full-time since 2018 40+ accounts managed Singapore-based
Reviews

What Singapore Business Owners Say

Real, verified Google reviews from the businesses we have helped grow.

Simple Pricing

One Flat Fee for the Whole Thing

Website built and managed, plus Google Ads run for you. One price, no lock-in, cancel any time.

Managed Website + Google Ads
SGD 2,000 / month*

Ad budget is separate and paid directly to Google — so every dollar of your spend goes to your ads.

Your website
  • Custom website, designed & built
  • Landing pages that convert
  • Hosting, maintenance & updates
  • You own your site & domain
Your Google Ads
  • Campaign setup & management
  • Keyword research & negative lists
  • Ad copy, extensions & tracking
  • Monthly reports + Performance Max
One certified specialist runs both — your direct line, no account managers.

* The flat SGD 2,000/month fee applies to ad budgets up to SGD 10,000/month. For ad budgets above SGD 10,000/month, management is 20% of ad spend. Ad spend is billed separately by Google and is not included in the management fee.

FAQ

Law Firms Google Ads FAQs

How much do google ads cost for law firms in singapore
Legal keywords are among the most expensive in Singapore, often SGD 15 to 40 per click for competitive areas like divorce and personal injury. Because a single matter can be worth thousands, the return can still be strong with tight targeting. Most firms start at SGD 2,000 to 5,000 per month in ad spend plus management.
Which practice areas work best with google ads
Areas with urgent intent and clear value do well, divorce and family, criminal defence, personal injury, conveyancing, debt recovery, and corporate matters. We build separate campaigns per practice area so you can prioritise the work you want more of and control spend on each.
How do you keep me from paying for students and researchers
We use negative keywords to block terms like "law course", "meaning", "template", and "salary", and write ad copy that speaks to people seeking representation. Combined with practice-specific landing pages, this filters traffic down to genuine prospective clients.
Is google ads compliant for legal services in singapore
Yes, with careful copy. We write ads that are accurate, avoid prohibited claims, and respect the sensitivity of legal matters and applicable advertising rules. We keep messaging professional and consultation-focused rather than sensational.
How do i know which campaigns produce real client enquiries
We set up conversion tracking on calls and consultation forms, tied back to the keyword and practice area. Your monthly report shows cost per qualified enquiry so you can invest more in the matters that deliver clients.
Should my ads point to my homepage or a specific page
Specific practice-area pages convert far better than a general homepage. Someone searching for a divorce lawyer should land on a credible divorce page with clear next steps. We advise on these pages and can build them where needed.
How quickly can a law firm see results from google ads
Campaigns can launch within a week and enquiries often arrive in the first days because legal intent is immediate. The first 60 days focus on optimising lead quality and cost per qualified enquiry across your priority practice areas.
Talk to Terris Directly

Ready to Win More Qualified Cases?

Talk directly to the person who will build and manage your campaigns. No sales team, no jargon, just enquiries.

Terris
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