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Google Ads for Locksmiths

Win the Lockout Call Before Anyone Else

Google Ads Management for Locksmiths in Singapore

Locksmith demand is almost pure emergency, someone is locked out, stressed, and calling the very first number that appears. There is no second visit, no comparison shopping, just speed. Google Ads puts your call button at the top of that search. We manage locksmith campaigns built around call-first ads, instant response, and tight local targeting so the urgent, high-value jobs come to you instead of the competitor one position above.

4–6x
Average return on ad spend
40+
Google Ads accounts managed
Since 2018
Full-time, 8+ years experience
5.0
Rating on Google reviews
150+
Projects across 20+ industries

Google Ads certified · You keep full ownership of your ad account · No lock-in contracts

Locksmith working on a door lock at a Singapore HDB flat while a customer holds a phone showing an emergency locksmith search
Challenges

Why Locksmith Services Ad Budgets Get Wasted

The most common reasons locksmith services campaigns leak money in Singapore — and what we fix first.

The First Ad Gets the Call

Locked-out customers do not scroll. If your ad is not at the top with a call button, the job is gone before you knew it existed.

Paying for Hardware Shoppers

Without negatives, you pay for "buy padlock", "lock price", and "how to pick a lock", none of which need a locksmith on site.

Jobs Too Far to Service

Broad targeting brings call-outs across the island that are not worth the travel time, while nearby jobs go to someone else.

Invisible After Hours

Lockouts happen at night and on weekends. If your ads are not scheduled for those hours, you miss your best, least price-sensitive jobs.

Why Terris

One Partner for Your Website and Your Ads

Most agencies run your ads and leave the website to someone else — so when leads do not come in, everyone points at the other party. We do both. Your campaigns and the page they land on are built and managed by the same person, so nothing falls through the gap.

No account managers passing you around. No junior running your budget. You talk directly to the certified specialist managing your account, on a flat monthly fee with no lock-in.

One person, start to finish

The specialist who plans your campaigns is the one who runs them.

Revenue, not clicks

We optimise for leads and sales you can bank — not traffic numbers.

Full account ownership

The ad account is yours. Walk away any time and keep everything.

Reports in plain English

Monthly numbers a business owner can actually read and act on.

What You Get

Two Jobs, Done as One

Half your package is a website we build and manage. The other half is Google Ads we run and optimise. One team, one flat fee — and nothing lost between a web agency and an ads agency.

Half 1 · 50%

Your website

We design, build, and manage the website your ads point to. Most campaigns fail at the page, not the ad — so this is half the job, not an add-on.

Custom site & landing pages

  • Designed and built for your business
  • Fast, mobile-first pages
  • Copy matched to what people search
  • Clear call, form & WhatsApp paths

Built to convert, always improving

  • Conversion-focused layout
  • Ongoing A/B testing
  • Speed & usability fixes
  • More enquiries from the same traffic

Hosted, maintained & yours

  • Hosting & maintenance handled
  • Security & backups
  • Content updates done for you
  • You own the site & domain
Half 2 · 50%

Your Google Ads

We set up, optimise, and report on your campaigns every month — built to bring in real leads and sales, not just clicks and traffic.

Audit & intent-led campaigns

  • Wasted-spend audit first
  • Keyword research by buyer intent
  • Negative keyword library
  • Smart bidding tuned to conversions

Ad copy & extensions that get clicked

  • Headline & description testing
  • Call & WhatsApp extensions
  • Sitelinks & callouts
  • Location & structured snippets

Tracking, reports & Performance Max

  • GA4 & Google Tag Manager
  • Form, call & WhatsApp tracking
  • Monthly report in plain English
  • Performance Max, done right

Your website and your ads, built and managed by the same person — an equal 50 / 50 split, not an add-on.

The First 90 Days

What to Expect, Week by Week

No black box. Here is exactly how we go from launch to a profitable, scaling account.

Week 1–2 · Days 1–14 01

Fix & launch

  • Audit the account and stop wasted spend
  • Fix or set up conversion tracking
  • Build the landing page and new campaigns
  • Go live and watch the first results closely
Week 3–6 · Days 15–45 02

Optimise

  • Refine search terms and negatives
  • Train smart bidding on real conversions
  • Test new ad variations
  • Improve the page to lift conversion rate
Week 7–13 · Days 45–90 03

Scale

  • Layer in Performance Max where it fits
  • Expand into new keywords and intents
  • Push down cost per lead
  • Scale the spend that is clearly profitable
Terris — Google Ads specialist and founder of Terris in Singapore
A One-Man Ad Agency

You Work With Me — Not a Team

I'm Terris. Hire me and you skip the sales rep, the account manager, and the junior who actually runs your budget. You get the certified specialist who plans your campaigns, builds your landing page, and watches your numbers every week — the same person, every time.

I've done this full-time since 2018: 8+ years, 150+ businesses across 20+ industries, and 40+ Google Ads accounts managed. No layers, no handoffs, and you're never "a small account" to a big agency. Just one person who treats your budget like it's his own.

Google Ads certified 8+ years, full-time since 2018 40+ accounts managed Singapore-based
Reviews

What Singapore Business Owners Say

Real, verified Google reviews from the businesses we have helped grow.

Simple Pricing

One Flat Fee for the Whole Thing

Website built and managed, plus Google Ads run for you. One price, no lock-in, cancel any time.

Managed Website + Google Ads
SGD 2,000 / month*

Ad budget is separate and paid directly to Google — so every dollar of your spend goes to your ads.

Your website
  • Custom website, designed & built
  • Landing pages that convert
  • Hosting, maintenance & updates
  • You own your site & domain
Your Google Ads
  • Campaign setup & management
  • Keyword research & negative lists
  • Ad copy, extensions & tracking
  • Monthly reports + Performance Max
One certified specialist runs both — your direct line, no account managers.

* The flat SGD 2,000/month fee applies to ad budgets up to SGD 10,000/month. For ad budgets above SGD 10,000/month, management is 20% of ad spend. Ad spend is billed separately by Google and is not included in the management fee.

FAQ

Locksmith Services Google Ads FAQs

How much do google ads cost for locksmiths in singapore
Emergency locksmith keywords are high-intent and competitive, with cost per click commonly SGD 3 to 9. Because lockout jobs convert at a high rate and command good prices, the return often justifies the click cost. Many locksmiths start at SGD 600 to 1,500 per month in ad spend plus management.
Can google ads bring me emergency lockout jobs
Yes, it is the ideal channel for it. We use call-first ad formats so a locked-out customer taps once and reaches you immediately, and we schedule ads for nights and weekends when lockouts spike. This captures the urgent, high-value jobs.
How do you stop me paying for people just buying locks
We add negative keywords that block product and price searches like "buy padlock" and "lock price", plus DIY terms like "how to pick a lock". We review search terms regularly to keep filtering out anything that is not a real call-out.
Can you make sure i only get jobs near me
Yes. We geo-target a tight radius around the areas you can reach quickly, so you are not paying for call-outs across the island that are not worth the travel. We can prioritise your most profitable zones.
Will my ads show at night when most lockouts happen
They can, and they should. We use ad scheduling to keep you visible during the after-hours and weekend windows when lockout demand is highest and competition for the call is what decides the job.
How do i track whether the ads are working
We set up call tracking so every call is tied to the keyword and ad that produced it. Your monthly report shows how many calls and jobs came from the campaign and at what cost per call.
How fast can locksmith google ads go live
Usually within a few days of getting account access and approving the plan. Because demand is immediate, calls often start in the first days once ads are running.
Talk to Terris Directly

Ready to Win More Lockout Calls?

Talk directly to the person who will build and manage your campaigns. No sales team, no jargon, just calls.

Terris
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