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Google Ads for Luxury Retail

Reach Buyers Ready to Spend

Google Ads Management for Luxury & High-Ticket Retail in Singapore

High-ticket retail lives or dies on reaching the right buyer, not the most buyers. One sale can be worth a month of advertising, so precision and brand presentation matter more than volume. We manage luxury and high-ticket campaigns that target affluent, high-intent shoppers, present your brand the way it deserves, and protect margins, capturing the considered, high-value purchases that define this market.

4–6x
Average return on ad spend
40+
Google Ads accounts managed
Since 2018
Full-time, 8+ years experience
5.0
Rating on Google reviews
150+
Projects across 20+ industries

Google Ads certified · You keep full ownership of your ad account · No lock-in contracts

Luxury retail boutique display in Singapore with a tablet showing high-end product search results
Challenges

Why Luxury Ad Budgets Get Wasted

The most common reasons luxury & high-ticket retail campaigns leak money in Singapore — and what we fix first.

Reaching Browsers, Not Buyers

Broad targeting brings window-shoppers and bargain hunters who will never pay premium prices, wasting budget on the wrong audience.

Brand Presented Poorly

Generic ad copy and weak landing pages undercut a premium brand, costing you sales from buyers who expect a refined experience.

Ignoring the Consideration Cycle

High-ticket purchases take time. Without remarketing, you lose buyers who were interested but not ready on the first visit.

No Read on True Value

Without value-based tracking, a few high-margin sales can be hidden among low-value clicks, distorting where budget goes.

Why Terris

One Partner for Your Website and Your Ads

Most agencies run your ads and leave the website to someone else — so when leads do not come in, everyone points at the other party. We do both. Your campaigns and the page they land on are built and managed by the same person, so nothing falls through the gap.

No account managers passing you around. No junior running your budget. You talk directly to the certified specialist managing your account, on a flat monthly fee with no lock-in.

One person, start to finish

The specialist who plans your campaigns is the one who runs them.

Revenue, not clicks

We optimise for leads and sales you can bank — not traffic numbers.

Full account ownership

The ad account is yours. Walk away any time and keep everything.

Reports in plain English

Monthly numbers a business owner can actually read and act on.

What You Get

Two Jobs, Done as One

Half your package is a website we build and manage. The other half is Google Ads we run and optimise. One team, one flat fee — and nothing lost between a web agency and an ads agency.

Half 1 · 50%

Your website

We design, build, and manage the website your ads point to. Most campaigns fail at the page, not the ad — so this is half the job, not an add-on.

Custom site & landing pages

  • Designed and built for your business
  • Fast, mobile-first pages
  • Copy matched to what people search
  • Clear call, form & WhatsApp paths

Built to convert, always improving

  • Conversion-focused layout
  • Ongoing A/B testing
  • Speed & usability fixes
  • More enquiries from the same traffic

Hosted, maintained & yours

  • Hosting & maintenance handled
  • Security & backups
  • Content updates done for you
  • You own the site & domain
Half 2 · 50%

Your Google Ads

We set up, optimise, and report on your campaigns every month — built to bring in real leads and sales, not just clicks and traffic.

Audit & intent-led campaigns

  • Wasted-spend audit first
  • Keyword research by buyer intent
  • Negative keyword library
  • Smart bidding tuned to conversions

Ad copy & extensions that get clicked

  • Headline & description testing
  • Call & WhatsApp extensions
  • Sitelinks & callouts
  • Location & structured snippets

Tracking, reports & Performance Max

  • GA4 & Google Tag Manager
  • Form, call & WhatsApp tracking
  • Monthly report in plain English
  • Performance Max, done right

Your website and your ads, built and managed by the same person — an equal 50 / 50 split, not an add-on.

The First 90 Days

What to Expect, Week by Week

No black box. Here is exactly how we go from launch to a profitable, scaling account.

Week 1–2 · Days 1–14 01

Fix & launch

  • Audit the account and stop wasted spend
  • Fix or set up conversion tracking
  • Build the landing page and new campaigns
  • Go live and watch the first results closely
Week 3–6 · Days 15–45 02

Optimise

  • Refine search terms and negatives
  • Train smart bidding on real conversions
  • Test new ad variations
  • Improve the page to lift conversion rate
Week 7–13 · Days 45–90 03

Scale

  • Layer in Performance Max where it fits
  • Expand into new keywords and intents
  • Push down cost per lead
  • Scale the spend that is clearly profitable
Terris — Google Ads specialist and founder of Terris in Singapore
A One-Man Ad Agency

You Work With Me — Not a Team

I'm Terris. Hire me and you skip the sales rep, the account manager, and the junior who actually runs your budget. You get the certified specialist who plans your campaigns, builds your landing page, and watches your numbers every week — the same person, every time.

I've done this full-time since 2018: 8+ years, 150+ businesses across 20+ industries, and 40+ Google Ads accounts managed. No layers, no handoffs, and you're never "a small account" to a big agency. Just one person who treats your budget like it's his own.

Google Ads certified 8+ years, full-time since 2018 40+ accounts managed Singapore-based
Reviews

What Singapore Business Owners Say

Real, verified Google reviews from the businesses we have helped grow.

Simple Pricing

One Flat Fee for the Whole Thing

Website built and managed, plus Google Ads run for you. One price, no lock-in, cancel any time.

Managed Website + Google Ads
SGD 2,000 / month*

Ad budget is separate and paid directly to Google — so every dollar of your spend goes to your ads.

Your website
  • Custom website, designed & built
  • Landing pages that convert
  • Hosting, maintenance & updates
  • You own your site & domain
Your Google Ads
  • Campaign setup & management
  • Keyword research & negative lists
  • Ad copy, extensions & tracking
  • Monthly reports + Performance Max
One certified specialist runs both — your direct line, no account managers.

* The flat SGD 2,000/month fee applies to ad budgets up to SGD 10,000/month. For ad budgets above SGD 10,000/month, management is 20% of ad spend. Ad spend is billed separately by Google and is not included in the management fee.

FAQ

Luxury Google Ads FAQs

How much do google ads cost for luxury retail in singapore
Cost per click for high-ticket retail typically runs SGD 1 to 8 depending on the category. Because a single sale can be worth thousands, even higher click costs can be profitable with the right targeting. Most brands start at SGD 1,500 to 5,000 per month in ad spend plus management, scaled against value-based return.
How do you reach affluent buyers instead of bargain hunters
We combine high-intent keywords with audience signals and bid strategies that favour in-market, high-value shoppers, and use messaging that speaks to quality and exclusivity rather than discounts. This shifts spend toward buyers willing to pay premium prices.
Will the ads protect my brand image
Yes. We treat brand presentation as a priority, writing refined ad copy, using strong assets, and pointing traffic to premium landing pages. We also apply placement exclusions so your brand does not appear in low-quality contexts.
Why is remarketing important for high-ticket products
Luxury purchases are considered decisions that often take multiple visits. Remarketing keeps your brand present during that cycle, gently bringing interested buyers back, which meaningfully lifts conversion on high-value items.
Can you run shopping campaigns for luxury products
Where it suits the brand and catalogue, yes. Shopping showcases product and price to in-market shoppers. We set up and manage the feed and campaigns with brand presentation and margin in mind, alongside Search for high-intent queries.
How do you make sure spend goes to high-margin products
We use value-based tracking and bidding so the campaign optimises toward revenue and margin, not just clicks or low-value conversions. Budget concentrates on the high-margin lines worth selling.
How soon will luxury google ads drive sales
High-intent search can produce enquiries and sales within the first weeks, but given the considered purchase cycle, the fuller read on value and ROAS usually takes 60 to 90 days of optimisation and remarketing.
Talk to Terris Directly

Ready to Reach High-Value Buyers?

Talk directly to the person who will build and manage your campaigns. No sales team, no jargon, just sales.

Terris
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