Hi, I'm Terris. I'm a web designer in Singapore, full-time since 2018, and I run your Google Ads myself.
Get Google Ads for luxury retail in Singapore that reaches buyers ready to spend
High-ticket retail is about the right buyer, not the most buyers. I run campaigns aimed at people already looking for what you sell, with ads and pages that present the brand properly, and remarketing for purchases people think over.
The searches a luxury retailer should pay for
Pay for the searches that name the craft, the brand or the occasion. Block bargain, replica and second-hand searches.
Worth paying for
- “bespoke cheongsam Singapore”
- “designer lighting showroom”
- “custom engagement ring”
- “Italian furniture Singapore”
- “luxury watch boutique”
Blocked from day one
- “cheap”
- “replica”
- “second hand”
- “DIY”
Examples, not a keyword list. I build the real one from what your customers type, before any money is spent.
How I set up Google Ads for a luxury retailer
One sale can pay for weeks of ads, so the campaign spends on reaching the right people and presenting the brand well, not on volume.
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Buyers already looking
Keywords and audiences aimed at people searching for what you sell, not the broad market.
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Ads that suit the brand
Ad copy, images and pages with the polish your buyers expect.
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Showroom visits
Location assets and directions, for buyers who want to see it in person.
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Remarketing for a considered buy
Ads that stay in front of buyers while they think it over.
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Spend steered to margin
Sales tracked by value, so budget follows the lines worth selling.
I'll WhatsApp you an update on the results whenever you ask: how many enquiries came in, what each one cost and what I'm changing next.
Sites I've built for businesses like yours
Each card opens the full case study: what the business needed, what I built and how long it took.
from brief to launch, with the Google Business Profile set up for local search
G & K Couture, a bespoke cheongsam atelier at Far East Plaza I did: Design, build and SEO Read the case study →
designer brands presented on the site
Sol Luminaire, premium lighting and home I did: Build Read the case study →What clients wrote on Google about working with me
These come straight from my Google profile.
How Google Ads for retailers gets started
It all runs on WhatsApp, from your first message to the updates once your ads are live.
Message me on WhatsApp-
You message me
Tell me what you sell, where your customers are and roughly what a new customer is worth to you. Send your website if you have one.
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I look before I quote
I check what people search for in your trade and look at the page your ads would land on. Then I reply with a starting ad budget and what I'd set up first.
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I build the page and the tracking
I build or rework the page your ads land on and set up tracking on every call, form and WhatsApp click, so the first paid click is already counted.
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The ads go live
Google reviews new ads before they run, which usually takes about a day. The first few weeks show which searches turn into enquiries.
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I keep optimising
I keep cutting the searches that waste money, testing new ads and improving the page. I'll WhatsApp you an update on the results whenever you ask.
What Google Ads for retailers costs each month
Management is SGD 2,545 a month, flat, for ad budgets up to SGD 10,000, and it includes the website your ads land on. Your ad budget is separate and goes straight to Google. Above SGD 10,000 a month in ad spend, the fee follows the budget, and my Google Ads page shows exactly how.
Website and Google Ads
FlatSGD 2,545 /moYour site kept up and the ads pointing at it, run together. The ad budget goes straight to Google.
Website partner retainer
FlatSGD 3,045 /moYour Google Ads, SEO and new landing pages run together to grow a site I built, with hosting and upkeep included.
SEO and AI search
FromSGD 2,520 /moFixes, new pages written as answers, and a monthly check across ChatGPT, Gemini, Perplexity and Google's AI Overviews.
Questions retailers ask me
How much do Google Ads cost for luxury retail in Singapore?
Google Ads for retailers in Singapore costs two things with me: a management fee of SGD 2,545 a month, flat for ad budgets up to SGD 10,000, which includes the website your ads land on, and your ad budget, which goes straight to Google. What a click costs depends on the searches and how many retailers bid on them, so I look at your searches before I suggest a starting budget.
How do you reach affluent buyers instead of bargain hunters?
By the searches. People who name a craft, a brand or a bespoke service are a different buyer from people searching “cheap”, and the negatives keep the second group out.
Will the ads protect my brand image?
Yes. I write the ads in your brand’s voice, keep discount language out unless you want it, and send every ad to a page that matches the brand.
Why is remarketing important for high-ticket products?
People rarely buy something expensive on the first visit. Remarketing keeps you in front of them while they decide.
Can you run Shopping campaigns for luxury products?
Yes, where showing the product and price helps. For bespoke work without a fixed price, Search and showroom visits usually suit better.
How do you make sure spend goes to high-margin products?
Sales are tracked by value and the high-margin lines get their own campaigns, so budget follows what earns the most.
How soon will luxury Google Ads drive sales?
Google reviews new ads before they run, which usually takes about a day. Enquiries can start in the first week, and the first few weeks show which searches are worth the money.
More on Google Ads
Google Ads for other trades
Guides and a calculator
Message me about your Google Ads
Tell me what you sell and send your website if you have one. It goes to my phone and I answer it myself. If you'd rather write it down, there's a quote form.
