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Google Ads for Renovation

Turn Homeowner Searches into Renovation Leads

Google Ads Management for Renovation & Interior Design in Singapore

A single renovation contract can be worth tens of thousands of dollars, which makes every quality lead valuable and every wasted click costly. BTO and resale homeowners research heavily on Google before they ever fill in an enquiry form. We manage renovation and interior design campaigns that put your portfolio in front of ready-to-renovate homeowners, filter out tyre-kickers, and feed your sales team leads worth quoting.

4–6x
Average return on ad spend
40+
Google Ads accounts managed
Since 2018
Full-time, 8+ years experience
5.0
Rating on Google reviews
150+
Projects across 20+ industries

Google Ads certified · You keep full ownership of your ad account · No lock-in contracts

Interior designer reviewing renovation plans for a Singapore BTO flat, with a laptop showing renovation search results
Challenges

Why Renovation Ad Budgets Get Wasted

The most common reasons renovation & interior design campaigns leak money in Singapore — and what we fix first.

High Click Costs, Low Lead Quality

Renovation keywords are competitive and expensive. Without tight targeting and strong landing pages, you burn budget on clicks that never become serious enquiries.

Attracting Bargain Hunters

Generic campaigns pull in price-shoppers and people just browsing ideas, flooding your sales team with leads that never convert.

Portfolio Not Doing the Selling

Renovation is visual. If your ads send people to a weak page that does not showcase real projects, you lose homeowners who needed to see proof first.

Slow Follow-Up Loses Deals

Homeowners enquire with several firms at once. Without instant lead capture and tracking, the contract goes to whoever responds first and best.

Why Terris

One Partner for Your Website and Your Ads

Most agencies run your ads and leave the website to someone else — so when leads do not come in, everyone points at the other party. We do both. Your campaigns and the page they land on are built and managed by the same person, so nothing falls through the gap.

No account managers passing you around. No junior running your budget. You talk directly to the certified specialist managing your account, on a flat monthly fee with no lock-in.

One person, start to finish

The specialist who plans your campaigns is the one who runs them.

Revenue, not clicks

We optimise for leads and sales you can bank — not traffic numbers.

Full account ownership

The ad account is yours. Walk away any time and keep everything.

Reports in plain English

Monthly numbers a business owner can actually read and act on.

What You Get

Two Jobs, Done as One

Half your package is a website we build and manage. The other half is Google Ads we run and optimise. One team, one flat fee — and nothing lost between a web agency and an ads agency.

Half 1 · 50%

Your website

We design, build, and manage the website your ads point to. Most campaigns fail at the page, not the ad — so this is half the job, not an add-on.

Custom site & landing pages

  • Designed and built for your business
  • Fast, mobile-first pages
  • Copy matched to what people search
  • Clear call, form & WhatsApp paths

Built to convert, always improving

  • Conversion-focused layout
  • Ongoing A/B testing
  • Speed & usability fixes
  • More enquiries from the same traffic

Hosted, maintained & yours

  • Hosting & maintenance handled
  • Security & backups
  • Content updates done for you
  • You own the site & domain
Half 2 · 50%

Your Google Ads

We set up, optimise, and report on your campaigns every month — built to bring in real leads and sales, not just clicks and traffic.

Audit & intent-led campaigns

  • Wasted-spend audit first
  • Keyword research by buyer intent
  • Negative keyword library
  • Smart bidding tuned to conversions

Ad copy & extensions that get clicked

  • Headline & description testing
  • Call & WhatsApp extensions
  • Sitelinks & callouts
  • Location & structured snippets

Tracking, reports & Performance Max

  • GA4 & Google Tag Manager
  • Form, call & WhatsApp tracking
  • Monthly report in plain English
  • Performance Max, done right

Your website and your ads, built and managed by the same person — an equal 50 / 50 split, not an add-on.

The First 90 Days

What to Expect, Week by Week

No black box. Here is exactly how we go from launch to a profitable, scaling account.

Week 1–2 · Days 1–14 01

Fix & launch

  • Audit the account and stop wasted spend
  • Fix or set up conversion tracking
  • Build the landing page and new campaigns
  • Go live and watch the first results closely
Week 3–6 · Days 15–45 02

Optimise

  • Refine search terms and negatives
  • Train smart bidding on real conversions
  • Test new ad variations
  • Improve the page to lift conversion rate
Week 7–13 · Days 45–90 03

Scale

  • Layer in Performance Max where it fits
  • Expand into new keywords and intents
  • Push down cost per lead
  • Scale the spend that is clearly profitable
Terris — Google Ads specialist and founder of Terris in Singapore
A One-Man Ad Agency

You Work With Me — Not a Team

I'm Terris. Hire me and you skip the sales rep, the account manager, and the junior who actually runs your budget. You get the certified specialist who plans your campaigns, builds your landing page, and watches your numbers every week — the same person, every time.

I've done this full-time since 2018: 8+ years, 150+ businesses across 20+ industries, and 40+ Google Ads accounts managed. No layers, no handoffs, and you're never "a small account" to a big agency. Just one person who treats your budget like it's his own.

Google Ads certified 8+ years, full-time since 2018 40+ accounts managed Singapore-based
Reviews

What Singapore Business Owners Say

Real, verified Google reviews from the businesses we have helped grow.

Simple Pricing

One Flat Fee for the Whole Thing

Website built and managed, plus Google Ads run for you. One price, no lock-in, cancel any time.

Managed Website + Google Ads
SGD 2,000 / month*

Ad budget is separate and paid directly to Google — so every dollar of your spend goes to your ads.

Your website
  • Custom website, designed & built
  • Landing pages that convert
  • Hosting, maintenance & updates
  • You own your site & domain
Your Google Ads
  • Campaign setup & management
  • Keyword research & negative lists
  • Ad copy, extensions & tracking
  • Monthly reports + Performance Max
One certified specialist runs both — your direct line, no account managers.

* The flat SGD 2,000/month fee applies to ad budgets up to SGD 10,000/month. For ad budgets above SGD 10,000/month, management is 20% of ad spend. Ad spend is billed separately by Google and is not included in the management fee.

FAQ

Renovation Google Ads FAQs

How much do google ads cost for renovation companies in singapore
Renovation is a competitive category, with cost per click commonly SGD 4 to 12. Because one contract can be worth tens of thousands, the maths works if leads are well qualified. Most firms start at SGD 1,500 to 4,000 per month in ad spend plus management, then scale as cost per signed project becomes clear.
How do you get me quality renovation leads instead of price shoppers
We target high-intent searches tied to real projects, use negative keywords to filter out idea-browsers, and send traffic to portfolio-led pages with qualifying forms that ask about property type, budget, and timeline. The result is fewer, better leads your sales team can actually close.
Can you target bto and resale homeowners specifically
Yes. We build campaigns around BTO renovation, resale, and condo renovation intent, and can geo-target the planning areas and estates you want projects from. This focuses spend on the homeowners most likely to sign.
Should my renovation ads point to my homepage
No. Renovation is a visual, high-consideration decision, so ads should land on pages built around your best projects, real reviews, and a clear enquiry form. We advise on these pages and can design them if your current site does not convert ad traffic.
What is remarketing and do i need it for renovation
Remarketing shows ads to people who visited your site but did not enquire. Because homeowners research for weeks before committing, staying visible during that window significantly lifts enquiries. We set this up alongside your search campaigns.
How do i know which campaigns produce real projects
We track every enquiry to the keyword and ad, and where possible tie it through to quoted and signed projects. Your monthly report shows cost per qualified lead so budget moves toward the campaigns producing contracts.
How soon will i see renovation enquiries
Campaigns typically launch within a week and enquiries can start in the first days. Because renovation has a longer decision cycle, the first 60 to 90 days are about optimising lead quality and cost per qualified enquiry, not just volume.
Talk to Terris Directly

Ready to Fill Your Project Pipeline?

Talk directly to the person who will build and manage your campaigns. No sales team, no jargon, just qualified leads.

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