Hi, I'm Terris. I'm a web designer in Singapore, full-time since 2018, and I run your Google Ads myself.
Get Google Ads for renovation in Singapore that brings homeowners worth quoting
A renovation contract is worth a lot, so every serious enquiry counts and every wasted click hurts. I run renovation campaigns aimed at homeowners planning a BTO or resale job, and send them to pages built around your finished projects.
The searches a renovation company should pay for
Pay for the searches where a homeowner is planning real work: a new BTO, a resale flat, a kitchen or a bathroom. Block idea-browsing, DIY and job searches from day one.
Worth paying for
- “BTO renovation package”
- “resale HDB renovation”
- “condo renovation contractor”
- “kitchen renovation Singapore”
- “interior designer for BTO”
Blocked from day one
- “renovation ideas”
- “DIY wall painting”
- “interior design course”
- “renovation jobs”
Examples, not a keyword list. I build the real one from what your customers type, before any money is spent.
How I set up Google Ads for a renovation company
Homeowners compare firms for weeks before they sign, so the campaign shows proof early and keeps the serious ones coming back.
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BTO and resale targeting
Separate campaigns for new BTO keys, resale flats and condos, in the areas you want work from.
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Pages led by your projects
Ads that open pages built around your finished projects, so homeowners see proof before they enquire.
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Enquiries worth quoting
Forms that ask property type, budget and timeline, so you know who to call first.
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Remarketing through the research
Ads that follow up with homeowners who visited but didn’t enquire, across the weeks they’re deciding.
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Cost per enquiry you can see
Every form, call and WhatsApp click tracked, so you see what each enquiry costs.
I'll WhatsApp you an update on the results whenever you ask: how many enquiries came in, what each one cost and what I'm changing next.
Sites I've built for businesses like yours
Each card opens the full case study: what the business needed, what I built and how long it took.
What clients wrote on Google about working with me
These come straight from my Google profile.
How Google Ads for renovation firms gets started
It all runs on WhatsApp, from your first message to the updates once your ads are live.
Message me on WhatsApp-
You message me
Tell me what you sell, where your customers are and roughly what a new customer is worth to you. Send your website if you have one.
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I look before I quote
I check what people search for in your trade and look at the page your ads would land on. Then I reply with a starting ad budget and what I'd set up first.
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I build the page and the tracking
I build or rework the page your ads land on and set up tracking on every call, form and WhatsApp click, so the first paid click is already counted.
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The ads go live
Google reviews new ads before they run, which usually takes about a day. The first few weeks show which searches turn into enquiries.
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I keep optimising
I keep cutting the searches that waste money, testing new ads and improving the page. I'll WhatsApp you an update on the results whenever you ask.
What Google Ads for renovation firms costs each month
Management is SGD 2,545 a month, flat, for ad budgets up to SGD 10,000, and it includes the website your ads land on. Your ad budget is separate and goes straight to Google. Above SGD 10,000 a month in ad spend, the fee follows the budget, and my Google Ads page shows exactly how.
Website and Google Ads
FlatSGD 2,545 /moYour site kept up and the ads pointing at it, run together. The ad budget goes straight to Google.
Website partner retainer
FlatSGD 3,045 /moYour Google Ads, SEO and new landing pages run together to grow a site I built, with hosting and upkeep included.
SEO and AI search
FromSGD 2,520 /moFixes, new pages written as answers, and a monthly check across ChatGPT, Gemini, Perplexity and Google's AI Overviews.
Questions renovation firms ask me
How much do Google Ads cost for renovation companies in Singapore?
Google Ads for renovation firms in Singapore costs two things with me: a management fee of SGD 2,545 a month, flat for ad budgets up to SGD 10,000, which includes the website your ads land on, and your ad budget, which goes straight to Google. What a click costs depends on the searches and how many renovation firms bid on them, so I look at your searches before I suggest a starting budget.
How do you get me quality renovation leads instead of price shoppers?
Two ways. The keywords and negatives keep the ads on planning searches rather than idea-browsing, and the enquiry form asks property type, budget and timeline, so the price shoppers sort themselves out.
Can you target BTO and resale homeowners specifically?
Yes. BTO, resale HDB and condo jobs each get their own campaign and page, set to the areas you want work in.
Should my renovation ads point to my homepage?
No. Each campaign opens a page about that kind of job, with your relevant projects on it. A homepage makes people hunt for proof.
What is remarketing, and do I need it for renovation?
Remarketing shows ads to people who visited your site but didn’t enquire. Renovation decisions take weeks, so it keeps you in front of homeowners while they compare.
How do I know which campaigns bring real projects?
Every enquiry is tracked to its campaign. Tell me which ones you sign, and I move budget toward the searches behind them.
How soon will I see renovation enquiries?
Google reviews new ads before they run, which usually takes about a day. Enquiries can start in the first week, and the first few weeks show which searches are worth the money.
More on Google Ads
Google Ads for other trades
Guides and a calculator
Message me about your Google Ads
Tell me what you sell and send your website if you have one. It goes to my phone and I answer it myself. If you'd rather write it down, there's a quote form.
