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Google Ads for E-commerce

Sell More, Profitably, with Every Click

Google Ads Management for E-commerce Stores in Singapore

E-commerce success on Google comes down to one number, return on ad spend. With Shopping, Search, and Performance Max all in play, the difference between profit and waste is how well your feed, structure, and bidding are managed. We run e-commerce campaigns built around ROAS, with a clean product feed, smart campaign structure, and tracking that ties every sale back to the click, so your store grows without your margins disappearing.

4–6x
Average return on ad spend
40+
Google Ads accounts managed
Since 2018
Full-time, 8+ years experience
5.0
Rating on Google reviews
150+
Projects across 20+ industries

Google Ads certified · You keep full ownership of your ad account · No lock-in contracts

E-commerce product photos and a sales dashboard on a laptop in a Singapore home office showing Google Shopping results
Challenges

Why E-commerce Stores Ad Budgets Get Wasted

The most common reasons e-commerce stores campaigns leak money in Singapore — and what we fix first.

Spending More Than You Make

Poorly structured Shopping and PMax campaigns can spend heavily on low-margin or non-converting products, quietly eating your profit.

A Weak Product Feed

Your Merchant Centre feed is the engine of Shopping. Missing attributes, poor titles, and disapprovals throttle reach and waste spend.

Performance Max Black Box

Running PMax without proper structure, exclusions, and signals hands Google your budget with little control over where it goes.

No Product-Level Visibility

Without conversion-value tracking by product, you cannot tell your winners from your money-losers, so you fund both.

Why Terris

One Partner for Your Website and Your Ads

Most agencies run your ads and leave the website to someone else — so when leads do not come in, everyone points at the other party. We do both. Your campaigns and the page they land on are built and managed by the same person, so nothing falls through the gap.

No account managers passing you around. No junior running your budget. You talk directly to the certified specialist managing your account, on a flat monthly fee with no lock-in.

One person, start to finish

The specialist who plans your campaigns is the one who runs them.

Revenue, not clicks

We optimise for leads and sales you can bank — not traffic numbers.

Full account ownership

The ad account is yours. Walk away any time and keep everything.

Reports in plain English

Monthly numbers a business owner can actually read and act on.

What You Get

Two Jobs, Done as One

Half your package is a website we build and manage. The other half is Google Ads we run and optimise. One team, one flat fee — and nothing lost between a web agency and an ads agency.

Half 1 · 50%

Your website

We design, build, and manage the website your ads point to. Most campaigns fail at the page, not the ad — so this is half the job, not an add-on.

Custom site & landing pages

  • Designed and built for your business
  • Fast, mobile-first pages
  • Copy matched to what people search
  • Clear call, form & WhatsApp paths

Built to convert, always improving

  • Conversion-focused layout
  • Ongoing A/B testing
  • Speed & usability fixes
  • More enquiries from the same traffic

Hosted, maintained & yours

  • Hosting & maintenance handled
  • Security & backups
  • Content updates done for you
  • You own the site & domain
Half 2 · 50%

Your Google Ads

We set up, optimise, and report on your campaigns every month — built to bring in real leads and sales, not just clicks and traffic.

Audit & intent-led campaigns

  • Wasted-spend audit first
  • Keyword research by buyer intent
  • Negative keyword library
  • Smart bidding tuned to conversions

Ad copy & extensions that get clicked

  • Headline & description testing
  • Call & WhatsApp extensions
  • Sitelinks & callouts
  • Location & structured snippets

Tracking, reports & Performance Max

  • GA4 & Google Tag Manager
  • Form, call & WhatsApp tracking
  • Monthly report in plain English
  • Performance Max, done right

Your website and your ads, built and managed by the same person — an equal 50 / 50 split, not an add-on.

The First 90 Days

What to Expect, Week by Week

No black box. Here is exactly how we go from launch to a profitable, scaling account.

Week 1–2 · Days 1–14 01

Fix & launch

  • Audit the account and stop wasted spend
  • Fix or set up conversion tracking
  • Build the landing page and new campaigns
  • Go live and watch the first results closely
Week 3–6 · Days 15–45 02

Optimise

  • Refine search terms and negatives
  • Train smart bidding on real conversions
  • Test new ad variations
  • Improve the page to lift conversion rate
Week 7–13 · Days 45–90 03

Scale

  • Layer in Performance Max where it fits
  • Expand into new keywords and intents
  • Push down cost per lead
  • Scale the spend that is clearly profitable
Terris — Google Ads specialist and founder of Terris in Singapore
A One-Man Ad Agency

You Work With Me — Not a Team

I'm Terris. Hire me and you skip the sales rep, the account manager, and the junior who actually runs your budget. You get the certified specialist who plans your campaigns, builds your landing page, and watches your numbers every week — the same person, every time.

I've done this full-time since 2018: 8+ years, 150+ businesses across 20+ industries, and 40+ Google Ads accounts managed. No layers, no handoffs, and you're never "a small account" to a big agency. Just one person who treats your budget like it's his own.

Google Ads certified 8+ years, full-time since 2018 40+ accounts managed Singapore-based
Reviews

What Singapore Business Owners Say

Real, verified Google reviews from the businesses we have helped grow.

Simple Pricing

One Flat Fee for the Whole Thing

Website built and managed, plus Google Ads run for you. One price, no lock-in, cancel any time.

Managed Website + Google Ads
SGD 2,000 / month*

Ad budget is separate and paid directly to Google — so every dollar of your spend goes to your ads.

Your website
  • Custom website, designed & built
  • Landing pages that convert
  • Hosting, maintenance & updates
  • You own your site & domain
Your Google Ads
  • Campaign setup & management
  • Keyword research & negative lists
  • Ad copy, extensions & tracking
  • Monthly reports + Performance Max
One certified specialist runs both — your direct line, no account managers.

* The flat SGD 2,000/month fee applies to ad budgets up to SGD 10,000/month. For ad budgets above SGD 10,000/month, management is 20% of ad spend. Ad spend is billed separately by Google and is not included in the management fee.

FAQ

E-commerce Stores Google Ads FAQs

How much do google ads cost for ecommerce in singapore
Shopping clicks are often cheaper than search, commonly SGD 0.50 to 4 depending on the category. What matters more than CPC is ROAS. Most stores start at SGD 1,500 to 5,000 per month in ad spend plus management, then scale spend as long as the return on ad spend stays profitable.
What is the difference between shopping, search, and performance max
Shopping shows your products with image and price for product searches, Search captures text queries with high intent, and Performance Max spans Google’s full network using your feed and assets. We use them together, with the right structure, so they complement rather than cannibalise each other.
Do you optimise my product feed and merchant centre
Yes. The feed is the foundation of e-commerce performance. We set up and optimise Merchant Centre, fix disapprovals, and improve product titles, attributes, and data so your products reach the right searches and waste less spend.
How do you make sure the ads are actually profitable
We track conversion value and revenue, then manage to a target ROAS aligned with your margins. Budget concentrates on profitable products and campaigns, and we cut or restructure what loses money. Reporting is in ROAS and revenue, not vanity metrics.
Can you control where performance max spends my budget
Yes. We run PMax with structured asset groups, audience signals, brand exclusions, and product segmentation, and pair it with Search for pure high-intent queries. This gives far more control than letting PMax run unmanaged.
Can you help recover abandoned carts
Yes. We set up dynamic remarketing and abandoned-cart campaigns that show shoppers the exact products they viewed, bringing back a meaningful share of would-be buyers across the Google network.
How soon will ecommerce google ads drive sales
Shopping campaigns can drive sales within the first week once the feed is live and approved. The first 30 to 60 days focus on reaching a stable, profitable ROAS and segmenting products so budget flows to your best performers.
Talk to Terris Directly

Ready to Scale Sales Profitably?

Talk directly to the person who will build and manage your campaigns. No sales team, no jargon, just sales.

Terris
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