Hi, I'm Terris. I'm a web designer in Singapore, full-time since 2018, and I run your Google Ads myself.
Get Google Ads for ecommerce in Singapore that sells at a profit
For an online store, Google Ads comes down to what each dollar of spend brings back. I run Shopping, Search and Performance Max for online stores, starting with a clean product feed and tracking that ties every sale to its click.
The searches an online store should pay for
Pay for the searches where someone wants to buy a product you stock, ideally by name. Block free, second-hand, repair and how-to searches.
Worth paying for
- “buy standing desk Singapore”
- “ergonomic chair delivery”
- “organic baby clothes online”
- “pet food same day delivery”
- “corporate gift box”
Blocked from day one
- “free sample”
- “second hand”
- “DIY”
- “repair manual”
Examples, not a keyword list. I build the real one from what your customers type, before any money is spent.
How I set up Google Ads for an online store
A store makes its money on margin, so the campaign is judged on what sales bring back, product by product, rather than on clicks.
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Feed and Merchant Center
Product titles, attributes and images fixed in your feed, so Shopping shows the right products.
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Shopping and Performance Max, controlled
Campaigns split so you can see and steer where the money goes.
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Split by margin
Best sellers and high-margin lines get their own campaigns, so budget follows what makes money.
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Remarketing for carts
Ads that bring back shoppers who browsed or left a cart.
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Revenue tracked
Sales and their value tracked to the click, so you see what every dollar returns.
I'll WhatsApp you an update on the results whenever you ask: how many enquiries came in, what each one cost and what I'm changing next.
What clients wrote on Google about working with me
These come straight from my Google profile.
How Google Ads for online stores gets started
It all runs on WhatsApp, from your first message to the updates once your ads are live.
Message me on WhatsApp-
You message me
Tell me what you sell, where your customers are and roughly what a new customer is worth to you. Send your website if you have one.
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I look before I quote
I check what people search for in your trade and look at the page your ads would land on. Then I reply with a starting ad budget and what I'd set up first.
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I build the page and the tracking
I build or rework the page your ads land on and set up tracking on every call, form and WhatsApp click, so the first paid click is already counted.
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The ads go live
Google reviews new ads before they run, which usually takes about a day. The first few weeks show which searches turn into enquiries.
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I keep optimising
I keep cutting the searches that waste money, testing new ads and improving the page. I'll WhatsApp you an update on the results whenever you ask.
What Google Ads for online stores costs each month
Management is SGD 2,545 a month, flat, for ad budgets up to SGD 10,000, and it includes the website your ads land on. Your ad budget is separate and goes straight to Google. Above SGD 10,000 a month in ad spend, the fee follows the budget, and my Google Ads page shows exactly how.
Website and Google Ads
FlatSGD 2,545 /moYour site kept up and the ads pointing at it, run together. The ad budget goes straight to Google.
Website partner retainer
FlatSGD 3,045 /moYour Google Ads, SEO and new landing pages run together to grow a site I built, with hosting and upkeep included.
SEO and AI search
FromSGD 2,520 /moFixes, new pages written as answers, and a monthly check across ChatGPT, Gemini, Perplexity and Google's AI Overviews.
Questions online stores ask me
How much do Google Ads cost for ecommerce in Singapore?
Google Ads for online stores in Singapore costs two things with me: a management fee of SGD 2,545 a month, flat for ad budgets up to SGD 10,000, which includes the website your ads land on, and your ad budget, which goes straight to Google. What a click costs depends on the searches and how many online stores bid on them, so I look at your searches before I suggest a starting budget. The fee covers running the ads and a website; if you need a full shop built with a cart and checkout, that’s priced separately, from SGD 3,540 added to a site.
What is the difference between Shopping, Search and Performance Max?
Shopping shows your product with a photo and a price. Search shows text ads for what people type. Performance Max runs across Google’s channels from one campaign. Most stores use Shopping or Performance Max for products and Search for the searches closest to a purchase.
Do you optimise my product feed and Merchant Center?
Yes, first. Titles, attributes, images and disapprovals decide what Shopping can show, so I fix the feed before spending on it.
How do you make sure the ads are profitable?
I track each sale and its value, split products by margin and judge campaigns on what they bring back. I’ll WhatsApp you the numbers whenever you ask.
Can you control where Performance Max spends my budget?
Partly. Splitting products into separate campaigns, adding exclusions and running Search alongside it gives you far more say than one catch-all campaign.
Can you help recover abandoned carts?
Yes. Remarketing shows the products people viewed or left in a cart while they’re still deciding.
How soon will ecommerce Google Ads drive sales?
Google reviews new ads before they run, which usually takes about a day. Enquiries can start in the first week, and the first few weeks show which searches are worth the money.
More on Google Ads
Google Ads for other trades
Guides and a calculator
Message me about your Google Ads
Tell me what you sell and send your website if you have one. It goes to my phone and I answer it myself. If you'd rather write it down, there's a quote form.
