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Google Ads for Accountants

Win Clients Who Stay for Years

Google Ads Management for Accounting Firms in Singapore

Accounting clients are recurring revenue, a business that signs you for bookkeeping or corporate secretarial work often stays for years. That makes each new client acquisition genuinely valuable. Business owners search Google when they incorporate, switch accountants, or hit a tax deadline. We manage campaigns that capture those high-intent searches, target the services with the best lifetime value, and turn enquiries into long-term clients.

4–6x
Average return on ad spend
40+
Google Ads accounts managed
Since 2018
Full-time, 8+ years experience
5.0
Rating on Google reviews
150+
Projects across 20+ industries

Google Ads certified · You keep full ownership of your ad account · No lock-in contracts

Accountant reviewing financial statements on a laptop in a Singapore office, with accounting services search results on screen
Challenges

Why Accounting Firms Ad Budgets Get Wasted

The most common reasons accounting firms campaigns leak money in Singapore — and what we fix first.

Competing on Generic Terms

Bidding broadly on "accountant" pulls in students, job-seekers, and price-only shoppers, draining budget without producing client enquiries.

Ignoring Lifetime Value

Treating every click the same misses the point, a corp-sec or bookkeeping client is worth years of fees, so those searches deserve more aggressive targeting.

No Visibility on Cost Per Client

Without conversion tracking, you cannot tell which services and keywords actually bring paying clients, so budget is spread blindly.

Weak Service Pages

Sending ad traffic to a generic homepage instead of a clear service page loses business owners who needed reassurance and a simple next step.

Why Terris

One Partner for Your Website and Your Ads

Most agencies run your ads and leave the website to someone else — so when leads do not come in, everyone points at the other party. We do both. Your campaigns and the page they land on are built and managed by the same person, so nothing falls through the gap.

No account managers passing you around. No junior running your budget. You talk directly to the certified specialist managing your account, on a flat monthly fee with no lock-in.

One person, start to finish

The specialist who plans your campaigns is the one who runs them.

Revenue, not clicks

We optimise for leads and sales you can bank — not traffic numbers.

Full account ownership

The ad account is yours. Walk away any time and keep everything.

Reports in plain English

Monthly numbers a business owner can actually read and act on.

What You Get

Two Jobs, Done as One

Half your package is a website we build and manage. The other half is Google Ads we run and optimise. One team, one flat fee — and nothing lost between a web agency and an ads agency.

Half 1 · 50%

Your website

We design, build, and manage the website your ads point to. Most campaigns fail at the page, not the ad — so this is half the job, not an add-on.

Custom site & landing pages

  • Designed and built for your business
  • Fast, mobile-first pages
  • Copy matched to what people search
  • Clear call, form & WhatsApp paths

Built to convert, always improving

  • Conversion-focused layout
  • Ongoing A/B testing
  • Speed & usability fixes
  • More enquiries from the same traffic

Hosted, maintained & yours

  • Hosting & maintenance handled
  • Security & backups
  • Content updates done for you
  • You own the site & domain
Half 2 · 50%

Your Google Ads

We set up, optimise, and report on your campaigns every month — built to bring in real leads and sales, not just clicks and traffic.

Audit & intent-led campaigns

  • Wasted-spend audit first
  • Keyword research by buyer intent
  • Negative keyword library
  • Smart bidding tuned to conversions

Ad copy & extensions that get clicked

  • Headline & description testing
  • Call & WhatsApp extensions
  • Sitelinks & callouts
  • Location & structured snippets

Tracking, reports & Performance Max

  • GA4 & Google Tag Manager
  • Form, call & WhatsApp tracking
  • Monthly report in plain English
  • Performance Max, done right

Your website and your ads, built and managed by the same person — an equal 50 / 50 split, not an add-on.

The First 90 Days

What to Expect, Week by Week

No black box. Here is exactly how we go from launch to a profitable, scaling account.

Week 1–2 · Days 1–14 01

Fix & launch

  • Audit the account and stop wasted spend
  • Fix or set up conversion tracking
  • Build the landing page and new campaigns
  • Go live and watch the first results closely
Week 3–6 · Days 15–45 02

Optimise

  • Refine search terms and negatives
  • Train smart bidding on real conversions
  • Test new ad variations
  • Improve the page to lift conversion rate
Week 7–13 · Days 45–90 03

Scale

  • Layer in Performance Max where it fits
  • Expand into new keywords and intents
  • Push down cost per lead
  • Scale the spend that is clearly profitable
Terris — Google Ads specialist and founder of Terris in Singapore
A One-Man Ad Agency

You Work With Me — Not a Team

I'm Terris. Hire me and you skip the sales rep, the account manager, and the junior who actually runs your budget. You get the certified specialist who plans your campaigns, builds your landing page, and watches your numbers every week — the same person, every time.

I've done this full-time since 2018: 8+ years, 150+ businesses across 20+ industries, and 40+ Google Ads accounts managed. No layers, no handoffs, and you're never "a small account" to a big agency. Just one person who treats your budget like it's his own.

Google Ads certified 8+ years, full-time since 2018 40+ accounts managed Singapore-based
Reviews

What Singapore Business Owners Say

Real, verified Google reviews from the businesses we have helped grow.

Simple Pricing

One Flat Fee for the Whole Thing

Website built and managed, plus Google Ads run for you. One price, no lock-in, cancel any time.

Managed Website + Google Ads
SGD 2,000 / month*

Ad budget is separate and paid directly to Google — so every dollar of your spend goes to your ads.

Your website
  • Custom website, designed & built
  • Landing pages that convert
  • Hosting, maintenance & updates
  • You own your site & domain
Your Google Ads
  • Campaign setup & management
  • Keyword research & negative lists
  • Ad copy, extensions & tracking
  • Monthly reports + Performance Max
One certified specialist runs both — your direct line, no account managers.

* The flat SGD 2,000/month fee applies to ad budgets up to SGD 10,000/month. For ad budgets above SGD 10,000/month, management is 20% of ad spend. Ad spend is billed separately by Google and is not included in the management fee.

FAQ

Accounting Firms Google Ads FAQs

How much do google ads cost for accountants in singapore
Cost per click for accounting keywords typically runs SGD 3 to 10 depending on the service. Because a client can stay for years, the lifetime value usually far exceeds the acquisition cost. Most firms start at SGD 1,000 to 3,000 per month in ad spend plus management, then scale based on cost per client.
Which accounting services work best with google ads
Services with recurring value and clear search intent perform best, bookkeeping, corporate secretarial, company incorporation, tax filing, and audit. We build separate campaigns per service so you can prioritise the work with the strongest lifetime value.
Can you target businesses that are newly incorporating
Yes. We target searches tied to setting up or restructuring a company, the exact moment owners choose an accountant. These prospects often need multiple services and stay long term, making them especially valuable.
How do you avoid wasting budget on job seekers and students
We add negative keywords blocking terms like "accountant salary", "accounting course", "jobs", and software names people search when they are not hiring a firm. Search terms are reviewed regularly so filtering keeps improving.
How will i know the ads are bringing real clients
We track calls and enquiry forms back to the keyword and service line. Your monthly report shows cost per enquiry and which campaigns generate paying clients, so budget follows the best-performing services.
Do you also handle the landing pages
We advise on the service pages your ads point to, since a focused page with credibility signals and a simple enquiry path converts far better than a homepage. We can design these pages where your current site falls short.
How soon will accounting google ads produce enquiries
Campaigns usually launch within a week and B2B enquiries often begin in the first days. The first 60 days focus on optimising cost per qualified enquiry across your priority service lines.
Talk to Terris Directly

Ready to Win Long-Term Clients?

Talk directly to the person who will build and manage your campaigns. No sales team, no jargon, just enquiries.

Terris
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