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Google Ads for Corporate Training

Fill Your Courses with Ready-to-Enrol Learners

Google Ads Management for Corporate Training Providers in Singapore

Singapore professionals and HR teams actively search for courses, especially funded ones, when they are ready to enrol or book training for their teams. With SkillsFuture and other funding shaping demand, intent is high and timing matters. We manage corporate training campaigns that capture both individual enrolment and corporate booking intent, target funded-course searches, and turn budget into filled seats and team bookings.

4–6x
Average return on ad spend
40+
Google Ads accounts managed
Since 2018
Full-time, 8+ years experience
5.0
Rating on Google reviews
150+
Projects across 20+ industries

Google Ads certified · You keep full ownership of your ad account · No lock-in contracts

Corporate trainer leading a workshop in a Singapore training room, with a laptop showing course enrolment search results
Challenges

Why Corporate Training Ad Budgets Get Wasted

The most common reasons corporate training campaigns leak money in Singapore — and what we fix first.

Empty Seats Despite the Demand

Demand for courses is high, but without targeted ads your intakes fill slowly while better-marketed providers sell out.

Budget Lost to Browsers

Generic course keywords attract free-content seekers and people researching definitions instead of learners ready to enrol or HR ready to book.

Missing Funded-Course Intent

Searches for funded and subsidised training carry strong intent. Ignoring those terms leaves your most ready-to-act audience to competitors.

One Message for Two Audiences

Individuals and corporate HR buyers need different messaging. A single campaign for both converts poorly on each.

Why Terris

One Partner for Your Website and Your Ads

Most agencies run your ads and leave the website to someone else — so when leads do not come in, everyone points at the other party. We do both. Your campaigns and the page they land on are built and managed by the same person, so nothing falls through the gap.

No account managers passing you around. No junior running your budget. You talk directly to the certified specialist managing your account, on a flat monthly fee with no lock-in.

One person, start to finish

The specialist who plans your campaigns is the one who runs them.

Revenue, not clicks

We optimise for leads and sales you can bank — not traffic numbers.

Full account ownership

The ad account is yours. Walk away any time and keep everything.

Reports in plain English

Monthly numbers a business owner can actually read and act on.

What You Get

Two Jobs, Done as One

Half your package is a website we build and manage. The other half is Google Ads we run and optimise. One team, one flat fee — and nothing lost between a web agency and an ads agency.

Half 1 · 50%

Your website

We design, build, and manage the website your ads point to. Most campaigns fail at the page, not the ad — so this is half the job, not an add-on.

Custom site & landing pages

  • Designed and built for your business
  • Fast, mobile-first pages
  • Copy matched to what people search
  • Clear call, form & WhatsApp paths

Built to convert, always improving

  • Conversion-focused layout
  • Ongoing A/B testing
  • Speed & usability fixes
  • More enquiries from the same traffic

Hosted, maintained & yours

  • Hosting & maintenance handled
  • Security & backups
  • Content updates done for you
  • You own the site & domain
Half 2 · 50%

Your Google Ads

We set up, optimise, and report on your campaigns every month — built to bring in real leads and sales, not just clicks and traffic.

Audit & intent-led campaigns

  • Wasted-spend audit first
  • Keyword research by buyer intent
  • Negative keyword library
  • Smart bidding tuned to conversions

Ad copy & extensions that get clicked

  • Headline & description testing
  • Call & WhatsApp extensions
  • Sitelinks & callouts
  • Location & structured snippets

Tracking, reports & Performance Max

  • GA4 & Google Tag Manager
  • Form, call & WhatsApp tracking
  • Monthly report in plain English
  • Performance Max, done right

Your website and your ads, built and managed by the same person — an equal 50 / 50 split, not an add-on.

The First 90 Days

What to Expect, Week by Week

No black box. Here is exactly how we go from launch to a profitable, scaling account.

Week 1–2 · Days 1–14 01

Fix & launch

  • Audit the account and stop wasted spend
  • Fix or set up conversion tracking
  • Build the landing page and new campaigns
  • Go live and watch the first results closely
Week 3–6 · Days 15–45 02

Optimise

  • Refine search terms and negatives
  • Train smart bidding on real conversions
  • Test new ad variations
  • Improve the page to lift conversion rate
Week 7–13 · Days 45–90 03

Scale

  • Layer in Performance Max where it fits
  • Expand into new keywords and intents
  • Push down cost per lead
  • Scale the spend that is clearly profitable
Terris — Google Ads specialist and founder of Terris in Singapore
A One-Man Ad Agency

You Work With Me — Not a Team

I'm Terris. Hire me and you skip the sales rep, the account manager, and the junior who actually runs your budget. You get the certified specialist who plans your campaigns, builds your landing page, and watches your numbers every week — the same person, every time.

I've done this full-time since 2018: 8+ years, 150+ businesses across 20+ industries, and 40+ Google Ads accounts managed. No layers, no handoffs, and you're never "a small account" to a big agency. Just one person who treats your budget like it's his own.

Google Ads certified 8+ years, full-time since 2018 40+ accounts managed Singapore-based
Reviews

What Singapore Business Owners Say

Real, verified Google reviews from the businesses we have helped grow.

Simple Pricing

One Flat Fee for the Whole Thing

Website built and managed, plus Google Ads run for you. One price, no lock-in, cancel any time.

Managed Website + Google Ads
SGD 2,000 / month*

Ad budget is separate and paid directly to Google — so every dollar of your spend goes to your ads.

Your website
  • Custom website, designed & built
  • Landing pages that convert
  • Hosting, maintenance & updates
  • You own your site & domain
Your Google Ads
  • Campaign setup & management
  • Keyword research & negative lists
  • Ad copy, extensions & tracking
  • Monthly reports + Performance Max
One certified specialist runs both — your direct line, no account managers.

* The flat SGD 2,000/month fee applies to ad budgets up to SGD 10,000/month. For ad budgets above SGD 10,000/month, management is 20% of ad spend. Ad spend is billed separately by Google and is not included in the management fee.

FAQ

Corporate Training Google Ads FAQs

How much do google ads cost for corporate training in singapore
Course-related keywords typically cost SGD 2 to 8 per click. Because course fees and corporate bookings are substantial, the return can be strong when campaigns target genuine enrolment intent. Most providers start at SGD 1,000 to 3,000 per month in ad spend plus management, scaling around intake dates.
Can you target searches for funded or subsidised courses
Yes. Searches related to funded and subsidised training carry strong intent because the learner or HR buyer is ready to act. We target these terms with accurate, compliant messaging and send traffic to pages that clearly explain eligibility and next steps.
Can google ads reach both individuals and corporate hr buyers
Yes, and they should be handled separately. We build distinct campaigns and landing pages for individual learners and corporate HR buyers, since each responds to different messaging. This lifts conversion for both audiences.
How do you avoid paying for people just looking for free content
We add negative keywords for "free", "PDF", "notes", and definition searches, and review search terms regularly. This keeps spend focused on people ready to enrol or book rather than those seeking free material.
How do you handle ads around course intake dates
We use ad scheduling and budget pacing to increase visibility ahead of intakes and registration deadlines, when search demand and enrolment intent peak, then ease off between cycles to avoid wasted spend.
How will i know the ads are filling seats
We track enrolments and booking enquiries back to the keyword and course. Your monthly report shows cost per enrolment so you can see which courses and campaigns are filling seats most efficiently.
How soon will training google ads produce enrolments
Enquiries and enrolments often begin in the first week, especially close to an intake. The first 30 to 60 days focus on optimising cost per enrolment and balancing your individual and corporate campaigns.
Talk to Terris Directly

Ready to Fill Every Intake?

Talk directly to the person who will build and manage your campaigns. No sales team, no jargon, just enrolments.

Terris
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