Hi, I'm Terris. I'm a web designer in Singapore, full-time since 2018, and I run your Google Ads myself.
Get Google Ads for corporate training in Singapore that fills your intakes
Professionals and HR teams search for courses when they’re ready to enrol or book. I run training campaigns per course, with separate messages for individual learners and HR buyers, timed around your intake dates.
The searches a training provider should pay for
Pay for the searches from people ready to enrol or book a team: the course, the skill and the format. Block free-content, PDF and definition searches.
Worth paying for
- “leadership training Singapore”
- “sales training for teams”
- “project management course”
- “corporate workshop for managers”
- “data analytics course for professionals”
Blocked from day one
- “free online course”
- “course notes PDF”
- “trainer jobs”
- “what is leadership”
Examples, not a keyword list. I build the real one from what your customers type, before any money is spent.
How I set up Google Ads for a training provider
Training has two buyers, the individual and the HR team, and they need different messages. The campaign keeps them apart and puts the spend ahead of each intake.
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A campaign per course
Budget follows the intakes you most need to fill.
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Learners and HR, kept apart
Separate ads and pages for individual learners and for HR teams booking a group.
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Timed to your intakes
Spend rises ahead of intake dates and registration deadlines.
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Funding described exactly
Funded-course searches get their own ads, with the funding described exactly as you confirm it.
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Seats counted
Enrolments and booking enquiries tracked back to the search that brought them.
I'll WhatsApp you an update on the results whenever you ask: how many enquiries came in, what each one cost and what I'm changing next.
Sites I've built for businesses like yours
Each card opens the full case study: what the business needed, what I built and how long it took.
What clients wrote on Google about working with me
These come straight from my Google profile.
How Google Ads for training providers gets started
It all runs on WhatsApp, from your first message to the updates once your ads are live.
Message me on WhatsApp-
You message me
Tell me what you sell, where your customers are and roughly what a new customer is worth to you. Send your website if you have one.
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I look before I quote
I check what people search for in your trade and look at the page your ads would land on. Then I reply with a starting ad budget and what I'd set up first.
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I build the page and the tracking
I build or rework the page your ads land on and set up tracking on every call, form and WhatsApp click, so the first paid click is already counted.
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The ads go live
Google reviews new ads before they run, which usually takes about a day. The first few weeks show which searches turn into enquiries.
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I keep optimising
I keep cutting the searches that waste money, testing new ads and improving the page. I'll WhatsApp you an update on the results whenever you ask.
What Google Ads for training providers costs each month
Management is SGD 2,545 a month, flat, for ad budgets up to SGD 10,000, and it includes the website your ads land on. Your ad budget is separate and goes straight to Google. Above SGD 10,000 a month in ad spend, the fee follows the budget, and my Google Ads page shows exactly how.
Website and Google Ads
FlatSGD 2,545 /moYour site kept up and the ads pointing at it, run together. The ad budget goes straight to Google.
Website partner retainer
FlatSGD 3,045 /moYour Google Ads, SEO and new landing pages run together to grow a site I built, with hosting and upkeep included.
SEO and AI search
FromSGD 2,520 /moFixes, new pages written as answers, and a monthly check across ChatGPT, Gemini, Perplexity and Google's AI Overviews.
Questions training providers ask me
How much do Google Ads cost for corporate training in Singapore?
Google Ads for training providers in Singapore costs two things with me: a management fee of SGD 2,545 a month, flat for ad budgets up to SGD 10,000, which includes the website your ads land on, and your ad budget, which goes straight to Google. What a click costs depends on the searches and how many training providers bid on them, so I look at your searches before I suggest a starting budget.
Can you target searches for funded or subsidised courses?
Yes. Those searches get their own ads and pages, and I describe the funding exactly as you confirm it, since claims about subsidies have to be accurate.
Can Google Ads reach both individuals and corporate HR buyers?
Yes, in separate campaigns. An HR manager booking a team and a professional paying for themselves search differently and need different pages.
How do you avoid paying for people looking for free content?
I block free, PDF, notes and definition searches before launch, and keep blocking new ones from the search terms.
How do you handle ads around course intake dates?
I raise spend ahead of each intake and registration deadline, and ease off once a class is full.
How will I know the ads are filling seats?
Calls, forms and WhatsApp clicks are each tracked back to the search that brought them, and I’ll WhatsApp you the numbers whenever you ask: how many enquiries came in, what each one cost and what I’m changing next.
How soon will training Google Ads produce enrolments?
Google reviews new ads before they run, which usually takes about a day. Enquiries can start in the first week, and the first few weeks show which searches are worth the money.
More on Google Ads
Google Ads for other trades
Guides and a calculator
Message me about your Google Ads
Tell me what you sell and send your website if you have one. It goes to my phone and I answer it myself. If you'd rather write it down, there's a quote form.
