Hi, I'm Terris. I'm a web designer in Singapore, full-time since 2018, and I run your Google Ads myself.
Get Google Ads for SaaS in Singapore that brings trials and demos
Software buyers search when they’re comparing tools, which is the moment to win them. I run SaaS campaigns on the searches closest to a decision, track through to trials and demos, and judge spend on pipeline rather than clicks.
The searches a SaaS company should pay for
Pay for the searches where a buyer is choosing a tool: the category, “best”, “alternative to” and grant-related terms. Block free-tool, tutorial and job searches.
Worth paying for
- “HR software Singapore”
- “best CRM for small business”
- “alternative to your competitor”
- “inventory software for SME”
- “PSG approved software”
Blocked from day one
- “free CRM download”
- “Excel inventory template”
- “software engineer jobs”
- “open source CRM”
Examples, not a keyword list. I build the real one from what your customers type, before any money is spent.
How I set up Google Ads for a SaaS company
Software sales take weeks and each customer has to be worth what it cost to win, so the campaign is judged on qualified trials and demos, not on clicks.
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Decision searches first
Category, “best” and “alternative to” searches before anything broader.
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Alternative campaigns
Ads for people searching for alternatives to the tools you replace, with competitors’ names kept out of the ad text.
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Trials and demos tracked
Conversion tracking on sign-ups and booked demos, so bidding learns from pipeline.
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Remarketing through the evaluation
Ads that stay in front of buyers comparing tools over several weeks.
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A page per use case
Each campaign opens a page about the problem that search describes.
I'll WhatsApp you an update on the results whenever you ask: how many enquiries came in, what each one cost and what I'm changing next.
What clients wrote on Google about working with me
These come straight from my Google profile.
How Google Ads for software companies gets started
It all runs on WhatsApp, from your first message to the updates once your ads are live.
Message me on WhatsApp-
You message me
Tell me what you sell, where your customers are and roughly what a new customer is worth to you. Send your website if you have one.
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I look before I quote
I check what people search for in your trade and look at the page your ads would land on. Then I reply with a starting ad budget and what I'd set up first.
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I build the page and the tracking
I build or rework the page your ads land on and set up tracking on every call, form and WhatsApp click, so the first paid click is already counted.
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The ads go live
Google reviews new ads before they run, which usually takes about a day. The first few weeks show which searches turn into enquiries.
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I keep optimising
I keep cutting the searches that waste money, testing new ads and improving the page. I'll WhatsApp you an update on the results whenever you ask.
What Google Ads for software companies costs each month
Management is SGD 2,545 a month, flat, for ad budgets up to SGD 10,000, and it includes the website your ads land on. Your ad budget is separate and goes straight to Google. Above SGD 10,000 a month in ad spend, the fee follows the budget, and my Google Ads page shows exactly how.
Website and Google Ads
FlatSGD 2,545 /moYour site kept up and the ads pointing at it, run together. The ad budget goes straight to Google.
Website partner retainer
FlatSGD 3,045 /moYour Google Ads, SEO and new landing pages run together to grow a site I built, with hosting and upkeep included.
SEO and AI search
FromSGD 2,520 /moFixes, new pages written as answers, and a monthly check across ChatGPT, Gemini, Perplexity and Google's AI Overviews.
Questions software companies ask me
How much do Google Ads cost for SaaS in Singapore?
Google Ads for software companies in Singapore costs two things with me: a management fee of SGD 2,545 a month, flat for ad budgets up to SGD 10,000, which includes the website your ads land on, and your ad budget, which goes straight to Google. What a click costs depends on the searches and how many software companies bid on them, so I look at your searches before I suggest a starting budget.
Can Google Ads work for B2B SaaS with a long sales cycle?
Yes, if it’s judged on the right thing. I track sign-ups and demos rather than clicks, and use remarketing to stay in front of buyers while they evaluate.
Should I bid on competitor keywords?
Often, with care. People searching for an alternative to a tool are already shopping. I use competitors’ names as keywords only and keep them out of the ad text.
How do you make sure sign-ups are qualified?
The keywords stay close to buying searches, the page sets expectations, and the tracking separates trials that activate from ones that don’t, so bidding can favour the good ones.
Do you set up the conversion tracking?
Yes, before the first paid click: sign-ups, demo bookings and, where your product allows it, the step that shows a trial is real.
Can you target buyers in Singapore and the wider region?
Yes. Campaigns can run in Singapore only or across the countries you sell to, with budgets split by market.
How soon will SaaS Google Ads show results?
Google reviews new ads before they run, which usually takes about a day. Enquiries can start in the first week, and the first few weeks show which searches are worth the money.
More on Google Ads
Google Ads for other trades
Guides and a calculator
Message me about your Google Ads
Tell me what you sell and send your website if you have one. It goes to my phone and I answer it myself. If you'd rather write it down, there's a quote form.
