Turn Search Demand into Signups and Demos
Google Ads Management for SaaS Companies in Singapore
SaaS buyers search Google when they have a problem and are comparing tools to solve it, exactly the moment to win them. But SaaS has a longer sales cycle and a CAC you have to respect, so spraying budget across broad keywords rarely works. We manage SaaS campaigns built around bottom-funnel intent, competitor and category terms, and clean conversion tracking, so spend flows to the keywords that produce trials, demos, and paying accounts.
SaaS — Top of Google in Singapore
Where Terris places your ad for “saas singapore” — seen first by customers ready to buy.
Google Ads certified · You keep full ownership of your ad account · No lock-in contracts
Why SaaS Ad Budgets Get Wasted
The most common reasons saas & software campaigns leak money in Singapore — and what we fix first.
CAC Creeping Past LTV
Broad, untracked campaigns drive up cost per acquisition until the unit economics stop working. SaaS needs spend tied tightly to qualified pipeline.
Signups That Never Activate
Optimising for raw clicks or low-quality leads fills your funnel with users who never convert to paid, wasting both ad and sales effort.
Ignoring the Funnel Stage
Treating top-of-funnel research the same as bottom-funnel buying intent wastes budget on people who are not ready to commit.
Broken or Shallow Tracking
Without proper conversion and value tracking through to trial, demo, and revenue, you optimise on the wrong signals.
One Partner for Your Website and Your Ads
Most agencies run your ads and leave the website to someone else — so when leads do not come in, everyone points at the other party. We do both. Your campaigns and the page they land on are built and managed by the same person, so nothing falls through the gap.
No account managers passing you around. No junior running your budget. You talk directly to the certified specialist managing your account, on a flat monthly fee with no lock-in.
One person, start to finish
The specialist who plans your campaigns is the one who runs them.
Revenue, not clicks
We optimise for leads and sales you can bank — not traffic numbers.
Full account ownership
The ad account is yours. Walk away any time and keep everything.
Reports in plain English
Monthly numbers a business owner can actually read and act on.
Two Jobs, Done as One
Half your package is a website we build and manage. The other half is Google Ads we run and optimise. One team, one flat fee — and nothing lost between a web agency and an ads agency.
Your website
We design, build, and manage the website your ads point to. Most campaigns fail at the page, not the ad — so this is half the job, not an add-on.
Custom site & landing pages
- Designed and built for your business
- Fast, mobile-first pages
- Copy matched to what people search
- Clear call, form & WhatsApp paths
Built to convert, always improving
- Conversion-focused layout
- Ongoing A/B testing
- Speed & usability fixes
- More enquiries from the same traffic
Hosted, maintained & yours
- Hosting & maintenance handled
- Security & backups
- Content updates done for you
- You own the site & domain
Your Google Ads
We set up, optimise, and report on your campaigns every month — built to bring in real leads and sales, not just clicks and traffic.
Audit & intent-led campaigns
- Wasted-spend audit first
- Keyword research by buyer intent
- Negative keyword library
- Smart bidding tuned to conversions
Ad copy & extensions that get clicked
- Headline & description testing
- Call & WhatsApp extensions
- Sitelinks & callouts
- Location & structured snippets
Tracking, reports & Performance Max
- GA4 & Google Tag Manager
- Form, call & WhatsApp tracking
- Monthly report in plain English
- Performance Max, done right
Your website and your ads, built and managed by the same person — an equal 50 / 50 split, not an add-on.
What to Expect, Week by Week
No black box. Here is exactly how we go from launch to a profitable, scaling account.
Fix & launch
- Audit the account and stop wasted spend
- Fix or set up conversion tracking
- Build the landing page and new campaigns
- Go live and watch the first results closely
Optimise
- Refine search terms and negatives
- Train smart bidding on real conversions
- Test new ad variations
- Improve the page to lift conversion rate
Scale
- Layer in Performance Max where it fits
- Expand into new keywords and intents
- Push down cost per lead
- Scale the spend that is clearly profitable
You Work With Me — Not a Team
I'm Terris. Hire me and you skip the sales rep, the account manager, and the junior who actually runs your budget. You get the certified specialist who plans your campaigns, builds your landing page, and watches your numbers every week — the same person, every time.
I've done this full-time since 2018: 8+ years, 150+ businesses across 20+ industries, and 40+ Google Ads accounts managed. No layers, no handoffs, and you're never "a small account" to a big agency. Just one person who treats your budget like it's his own.
What Singapore Business Owners Say
Real, verified Google reviews from the businesses we have helped grow.
One Flat Fee for the Whole Thing
Website built and managed, plus Google Ads run for you. One price, no lock-in, cancel any time.
Ad budget is separate and paid directly to Google — so every dollar of your spend goes to your ads.
- Custom website, designed & built
- Landing pages that convert
- Hosting, maintenance & updates
- You own your site & domain
- Campaign setup & management
- Keyword research & negative lists
- Ad copy, extensions & tracking
- Monthly reports + Performance Max
* The flat SGD 2,000/month fee applies to ad budgets up to SGD 10,000/month. For ad budgets above SGD 10,000/month, management is 20% of ad spend. Ad spend is billed separately by Google and is not included in the management fee.
Websites We Have Built
Real projects delivered for Singapore businesses with measurable results.
Perfect Style Salon
A luxury hair salon website redesign with online booking integration, comprehensive SEO schema markup, and a premium design that increased online enquiries by 180%.
Arcade Rental Singapore
A comprehensive website redesign for Singapore's largest arcade machine rental company, featuring a searchable catalogue of 150+ machines, event showcase, and SEO strategy that achieved #1 Google rankings and 300% traffic growth.
UCOATE
A complete website redesign and SEO strategy for Singapore's formaldehyde removal product brand, delivering a clean, science-driven design with product catalogue, corporate client showcase, and first-page Google rankings.
SaaS Google Ads FAQs
How much do google ads cost for saas in singapore
Can google ads work for b2b saas with a long sales cycle
Should i target competitor keywords
How do you make sure signups are actually qualified
Do you set up the conversion tracking
Can you target buyers in singapore and the wider region
How soon will saas google ads show results
Specialised Ad Services
Explore our specialised Google Ads services for specific campaign types.
Capture High-Intent Searches
Google Search Ads management in Singapore.
Learn More →Build Awareness at Scale
Google Display Ads management in Singapore.
Learn More →Sell More Products Online
Google Shopping Ads management in Singapore.
Learn More →Video Ads That Get Results
YouTube Ads management in Singapore.
Learn More →Re-Engage Lost Visitors
Google remarketing services in Singapore.
Learn More →Google Ads by Industry
We tailor campaigns to how your customers actually search. Explore Google Ads management built for your industry.
Google Ads for Plumbing Services
Learn More →Google Ads for Aircon Servicing
Learn More →Google Ads for Renovation & Interior Design
Learn More →Google Ads for Locksmith Services
Learn More →Google Ads for Law Firms & Legal
Learn More →Google Ads for Accounting Firms
Learn More →Google Ads for B2B Suppliers & Wholesalers
Learn More →Google Ads for Corporate Training
Learn More →Google Ads for E-commerce Stores
Learn More →Google Ads for Luxury & High-Ticket Retail
Learn More →Google Ads for Dental Clinics
Learn More →Google Ads for Aesthetic Clinics
Learn More →Google Ads for Physiotherapy Clinics
Learn More →Google Ads for Veterinary Clinics
Learn More →Ready to Grow Qualified Pipeline?
Talk directly to the person who will build and manage your campaigns. No sales team, no jargon, just pipeline.
