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Google Ads for B2B Suppliers

Reach Buyers Ready to Place Orders

Google Ads Management for B2B Suppliers & Wholesalers in Singapore

B2B buyers search Google when they need a supplier, and a single account can mean bulk orders that repeat for years. The challenge is filtering serious procurement intent from casual browsers and consumers. We manage B2B campaigns that target the product and "supplier" searches buyers actually use, screen out retail and DIY traffic, and drive quote requests and enquiries from companies with real budgets.

4–6x
Average return on ad spend
40+
Google Ads accounts managed
Since 2018
Full-time, 8+ years experience
5.0
Rating on Google reviews
150+
Projects across 20+ industries

Google Ads certified · You keep full ownership of your ad account · No lock-in contracts

B2B warehouse in Singapore with a procurement manager reviewing a supplier quote on a tablet
Challenges

Why B2B Suppliers Ad Budgets Get Wasted

The most common reasons b2b suppliers & wholesalers campaigns leak money in Singapore — and what we fix first.

Consumer Traffic, Not Buyers

Broad product keywords attract individual consumers and bargain hunters instead of the procurement and trade buyers you want.

Few Quality RFQs

Without B2B-focused targeting and clear quote paths, you get clicks but not the structured enquiries your sales team can act on.

Missing Recurring Accounts

Campaigns that chase one-off sales overlook the recurring, bulk-order accounts that drive real B2B revenue.

No Line of Sight to ROI

Long B2B sales cycles and offline closes make ROI invisible without proper lead and value tracking.

Why Terris

One Partner for Your Website and Your Ads

Most agencies run your ads and leave the website to someone else — so when leads do not come in, everyone points at the other party. We do both. Your campaigns and the page they land on are built and managed by the same person, so nothing falls through the gap.

No account managers passing you around. No junior running your budget. You talk directly to the certified specialist managing your account, on a flat monthly fee with no lock-in.

One person, start to finish

The specialist who plans your campaigns is the one who runs them.

Revenue, not clicks

We optimise for leads and sales you can bank — not traffic numbers.

Full account ownership

The ad account is yours. Walk away any time and keep everything.

Reports in plain English

Monthly numbers a business owner can actually read and act on.

What You Get

Two Jobs, Done as One

Half your package is a website we build and manage. The other half is Google Ads we run and optimise. One team, one flat fee — and nothing lost between a web agency and an ads agency.

Half 1 · 50%

Your website

We design, build, and manage the website your ads point to. Most campaigns fail at the page, not the ad — so this is half the job, not an add-on.

Custom site & landing pages

  • Designed and built for your business
  • Fast, mobile-first pages
  • Copy matched to what people search
  • Clear call, form & WhatsApp paths

Built to convert, always improving

  • Conversion-focused layout
  • Ongoing A/B testing
  • Speed & usability fixes
  • More enquiries from the same traffic

Hosted, maintained & yours

  • Hosting & maintenance handled
  • Security & backups
  • Content updates done for you
  • You own the site & domain
Half 2 · 50%

Your Google Ads

We set up, optimise, and report on your campaigns every month — built to bring in real leads and sales, not just clicks and traffic.

Audit & intent-led campaigns

  • Wasted-spend audit first
  • Keyword research by buyer intent
  • Negative keyword library
  • Smart bidding tuned to conversions

Ad copy & extensions that get clicked

  • Headline & description testing
  • Call & WhatsApp extensions
  • Sitelinks & callouts
  • Location & structured snippets

Tracking, reports & Performance Max

  • GA4 & Google Tag Manager
  • Form, call & WhatsApp tracking
  • Monthly report in plain English
  • Performance Max, done right

Your website and your ads, built and managed by the same person — an equal 50 / 50 split, not an add-on.

The First 90 Days

What to Expect, Week by Week

No black box. Here is exactly how we go from launch to a profitable, scaling account.

Week 1–2 · Days 1–14 01

Fix & launch

  • Audit the account and stop wasted spend
  • Fix or set up conversion tracking
  • Build the landing page and new campaigns
  • Go live and watch the first results closely
Week 3–6 · Days 15–45 02

Optimise

  • Refine search terms and negatives
  • Train smart bidding on real conversions
  • Test new ad variations
  • Improve the page to lift conversion rate
Week 7–13 · Days 45–90 03

Scale

  • Layer in Performance Max where it fits
  • Expand into new keywords and intents
  • Push down cost per lead
  • Scale the spend that is clearly profitable
Terris — Google Ads specialist and founder of Terris in Singapore
A One-Man Ad Agency

You Work With Me — Not a Team

I'm Terris. Hire me and you skip the sales rep, the account manager, and the junior who actually runs your budget. You get the certified specialist who plans your campaigns, builds your landing page, and watches your numbers every week — the same person, every time.

I've done this full-time since 2018: 8+ years, 150+ businesses across 20+ industries, and 40+ Google Ads accounts managed. No layers, no handoffs, and you're never "a small account" to a big agency. Just one person who treats your budget like it's his own.

Google Ads certified 8+ years, full-time since 2018 40+ accounts managed Singapore-based
Reviews

What Singapore Business Owners Say

Real, verified Google reviews from the businesses we have helped grow.

Simple Pricing

One Flat Fee for the Whole Thing

Website built and managed, plus Google Ads run for you. One price, no lock-in, cancel any time.

Managed Website + Google Ads
SGD 2,000 / month*

Ad budget is separate and paid directly to Google — so every dollar of your spend goes to your ads.

Your website
  • Custom website, designed & built
  • Landing pages that convert
  • Hosting, maintenance & updates
  • You own your site & domain
Your Google Ads
  • Campaign setup & management
  • Keyword research & negative lists
  • Ad copy, extensions & tracking
  • Monthly reports + Performance Max
One certified specialist runs both — your direct line, no account managers.

* The flat SGD 2,000/month fee applies to ad budgets up to SGD 10,000/month. For ad budgets above SGD 10,000/month, management is 20% of ad spend. Ad spend is billed separately by Google and is not included in the management fee.

FAQ

B2B Suppliers Google Ads FAQs

How much do google ads cost for b2b suppliers in singapore
Cost per click for B2B product and supplier keywords typically runs SGD 2 to 10. Because a single account can mean recurring bulk orders, the return on a qualified lead is high. Most suppliers start at SGD 1,500 to 4,000 per month in ad spend plus management, then scale on cost per quote request.
How do you reach business buyers instead of consumers
We target procurement-intent terms like "wholesale", "supplier", "bulk", and "distributor", use negative keywords to block consumer and single-unit searches, and write ad copy that speaks to trade buyers. Landing pages reinforce that you supply businesses, not individuals.
Can google ads generate quote requests and rfqs
Yes. We design campaigns and landing pages around clear quote-request paths so enquiries arrive structured and ready for your sales team, rather than just driving traffic to a catalogue.
How do you track roi when b2b deals close offline
We set up lead tracking on quote requests and enquiries, and where your CRM allows, import offline conversion values back into Google Ads. This lets us optimise toward the keywords that produce real accounts, not just form fills.
Will remarketing help with long b2b sales cycles
Yes. B2B buyers compare suppliers over weeks. Remarketing keeps you visible during that evaluation, which lifts the likelihood you are shortlisted and chosen. We set this up alongside your search campaigns.
Can you target specific industries or buyer types
We tune keywords, audiences, and geo-targeting to the sectors and buyer types you serve, and can adjust bids by segment as performance data comes in, so budget concentrates on your best-fit accounts.
How soon will b2b google ads produce leads
Enquiries can start within the first week, though the full picture on cost per account takes 60 to 90 days given longer B2B cycles. Early weeks focus on filtering traffic quality and improving quote-request rates.
Talk to Terris Directly

Ready to Win More Trade Accounts?

Talk directly to the person who will build and manage your campaigns. No sales team, no jargon, just enquiries.

Terris
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